Job Description

Company Description

Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency\'s social club, hosting events as wide reaching as Curling, Trivia Nights and more.



Our growth in digital comes at a time where culture, technology have never been closer together. Gone are the days of best practices and benchmarks - we\'re barreling toward a new era of endless disruption. This role isn\'t for everyone. It\'s for someone who refuses mediocrity and thrives at the mere thought of a challenge.

As a Digital Strategist, you\'ll sit among a team of passionate, heartfelt, and bold digital experts who live in data and swim in culture. And you\'ll help us redefine what best in class digital really means.

Your responsibilities

• Execute end-to-end strategy for digital and social projects for multiple clients
• Work with and brief research and data teams to uncover new findings and morph them into insights
• Develop intellectual and compelling strategy documents that shift the way people think
• Drive the creative brief through a clearly identified problem, insight, advantage, and strategy
• Collaborate with cross-agency teams to find new & better ways of working
• Source, digest, and interpret information to solve day-to-day client problems
• Live on the cusp of culture - articulate trends & changes in behaviour to develop POVs
• Manage basic paid promotional campaigns across Facebook and Instagram
• Work closely with inter-agency and outside agency partners to create integrated approaches to campaigns, requiring working understanding of multiple marketing disciplines and media channels

Qualifications

• 3+ years of strategy experience across a holistic digital portfolio (social, content, web, email, OLA, OLV, Amazon, etc.) leveraging both paid, earned, and owned tactics
• Undergraduate Degree (Marketing, Business, Public Relations/Communications, Psychology) or other related degrees considered an asset
• Extensive work within key digital platforms, including Meta Business Manager, TikTok, Google Analytics, Google Adwords, Salesforce (Braze considered an asset)
• Ability to build content and social strategies, digital ecosystems, and A/B testing plans
• Track record in a client-facing role, presenting to and collaborating with clients at all levels
• Experience setting up accounts and managing campaigns using Facebook Business/Ads manager, including audience creation, use of pixels, UTMs, and more

You are an ideal candidate if you:

• Are curious by nature: you\'re interested how things work and why they work that way
• Have the spiciest take in the room (we want people who think differently than we do)
• Are creatively driven and think of data as a vehicle to unlocking new opportunities
• Have strong written and presentation skills
• Set high quality standards of work for yourself and aim to get every detail right
• Can maintain constant and effective communication with project teams
• Have a bias for action \xe2\x80\x8b\xe2\x80\x8b\xe2\x80\x8b

Additional Information

What we offer:

• Opportunity to build something new and different
• Competitive salary vs. industry benchmarks for experience level
• Medical/dental benefits
• Phone subsidies
• A dynamic and results-driven team

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources at 416-925-7733 or by email at

Publicis Groupe