Job Description

At PwC Global, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilize market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organizational targets. In digital marketing at PwC Global, you will focus on leveraging digital platforms and strategies to drive brand awareness, customer engagement, and lead generation for clients. Your work will involve managing social media campaigns, optimizing website performance, and implementing data-driven marketing strategies.

Meaningful work

you'll

be part of

As a Digital Product Web Platforms Senior Manager GMO, Global, you'll work as part of a team of problem solvers, helping to solve business issues, deliver high quality client service and operational efficiency. Responsibilities include but are not limited to:

Leading implementation of Adobe Experience Cloud tools to deliver personalized, scalable, data-driven experiences Championing product governance frameworks, including decision-making structures, content ownership models, and development standards Planning and delivering multi-country website builds with localization, multi-language content, and regional regulatory compliance Translating business and user needs into functional and technical requirements that drive scalable, responsive, accessible solutions Partnering with IT and development teams to manage integrations, performance optimization, APIs, and ongoing platform maintenance Configuring and setting up CMS architectures to support organizational goals, user roles, workflows, and scalability Integrating the CMS with CRM, MAP, DAM, analytics, and other business-critical systems to enable a unified content ecosystem Designing and operationalizing global content publishing workflows with embedded governance for cross-market efficiency Developing and enforcing content governance practices that enable seamless creation, management, and global scaling across teams and regions Directing migration strategies to move content from legacy platforms into new CMS environments while safeguarding SEO, accessibility, and accuracy Coordinating migration teams and vendors to execute content moves with minimal disruption to operations Implementing web analytics frameworks using Adobe Customer Journey Analytics and visualizing KPI performance through dashboards

Experiences and skills

you'll

use to solve

Extensive hands-on experience in digital product management, web platform ownership, or enterprise digital transformation roles Deep experience leading large-scale, multi-country website builds with Adobe Experience Cloud (AEM, Analytics, Target, etc.) Converting analytics data into insights and prioritized actions that optimize performance, UX, and conversion paths Leading strategy and execution of technical and on-page SEO, including metadata hygiene, structured content, and performance improvements Defining and evolving taxonomy, metadata, tagging, and classification systems to enhance discoverability and user experience Developing and validating user personas, customer journeys, and wireframes in partnership with UX, research, and creative teams Ensuring a consistent, intuitive, and branded user experience across pages, templates, and end-to-end journeys Overseeing the project lifecycle using agile and hybrid methodologies from scoping through launch and iterative enhancement Managing cross-functional resources and aligning technology decisions and resourcing with timelines and quality standards Establishing and maintaining communication and escalation plans that promote transparency with stakeholders at all levels Collaborating with IT and web developers to implement technical enhancements and resolve platform issues Aligning with marketing, CRM, and go-to-market teams to connect website experiences to campaigns and lead generation objectives PwC Canada is committed to cultivating an inclusive, hybrid work environment. Exact expectations for your team can be discussed with your interviewer

Why

you'll

love PwC

We're inspiring and empowering our people to change the world. Powered by the latest technology, you'll be a part of diverse teams helping public and private clients build trust and deliver sustained outcomes. This meaningful work, and our continuous development environment, will take your career to the next level. We reward your impact, and support your wellbeing, through a competitive compensation package, inclusive benefits and flexibility programs that will help you thrive in work and life. Learn more about our Application Process and Total Rewards Package at: https://jobs-ca.pwc.com/ca/en/life-at-pwc



PwC Canada acknowledges that we work and live across Turtle Island, on the land that is now known as Canada, which are the lands of the ancestral, treaty and unceded territories of the First Nations, Metis and Inuit Peoples. We recognize the systemic racism, colonialism and oppression that Indigenous Peoples have experienced and still go through, and we commit to allyship and solidarity.


At PwC Canada, our most valuable asset is our people and we grow stronger as we learn from one another. We're committed to creating an equitable and inclusive community of solvers where everyone feels that they truly belong. We understand that experience comes in many forms and building trust in society and solving important problems is only possible if we reflect the mosaic of the society we live in.

We're committed to providing accommodations throughout the application, interview, and employment process. If you require an accommodation to be at your best, please let us know during the application process.