Digital Monetization Strategist Digital Sales

Toronto, ON, Canada

Job Description

Are you creative, dynamic and passionate? Do you like to think outside of the box and find new ways to achieve your goals? Corus Entertainment has an exciting opportunity for you. If you have a passion for excellence, and would like to work for Corus Entertainment, we encourage you to apply.

Division: National Digital Sales

Work Status: Temporary Contract - 1 year

Location: 25 Dockside Drive, Toronto, ON. Temporary work from home/remote within Ontario.

About the Role

Reporting to the Manager, Digital Monetization, the Monetization Strategist will work to create digital sales opportunities across the entire portfolio of Corus digital properties. They will act as a key liaison between the digital product/content team and the digital sales team to facilitate communication, collaboration and development of integrated advertising solutions.

The Monetization Strategist will also work closely with the integrated sales team, Tempo, to create cross-platform packages with strategic digital and social components. The role includes digital packaging of tentpole properties like The Morning Show, Big Brother Canada, Top Chef Canada etc.

You'll be working on things like:

  • Function as a key contact for sponsorships and integration opportunities across the entire digital media product portfolio and uphold the digital process
  • Act as key owner of the integrated digital pre-sales process - participating in brainstorms with content, social, production and digital Account Managers during ideation phase and package into client-facing sales opportunity
  • Collaborate closely with Tempo, Product/Content, Sales, So.da, Research, Ad Ops and Sales Execution teams to ensure smooth functioning of the entire digital sales process
  • Promote a monetization-oriented mindset within the Product/Content team, while being mindful of editorial quality, brand integrity and user experience
  • Develop highly-polished digital sales and promotional materials
  • Push compelling and visually appealing, pre-packaged sales opportunities to the digital sales team and to market
  • Collaborate with the online experience team to understand emerging technologies and opportunities and develop sales solutions to enable net new business
  • Work closely with Product/Content team to maintain a deep understanding of your portfolio of updated products for all sites
  • Organize and facilitate monthly editorial meetings - Identify upcoming opportunities , set priorities and determine appropriate timing in order to optimize on the sales cycle
  • Work closely with digital production and social teams to establish and enforce sales pricing and process
  • Maintain a keen knowledge of competitive pricing & offering landscape
  • Be active in sourcing new digital technologies and providing POV to leverage for increase integrated sales offerings
  • Keep up-to-date with general digital industry trends and output & performance of all Corus digital brands
  • Maintain a monthly integrated sales reporting funnel - to include quantity of pitched/sold/executed integrated opportunities, revenue secured etc
  • Perform consulting with:
  • Digital Sales Team (National & Local)
  • Tempo Team
  • Digital Product/Content Team
  • Analytics
  • Sales Execution team (Production Team)- PMO, Developers, Designers and QA
  • Ad Operations
  • So.da Team
  • Marketing Team
If you have the following... we want to hear from you!
  • 3-4 years' experience in a digital sales or digital media related role involving client service
  • Capable of adapting & communicating highly technical information into value-based selling
  • Exceptional PowerPoint skills and the ability to create concise and compelling presentations
  • Strong organization and prioritization skills
  • Experience working in a fast-paced environment with a variety of teams
  • Familiarity with new media technologies, and a strong ability to identify emerging market trends
  • An understanding of advertiser needs and the capacity to recommend opportunities that will drive the most interest
  • Detail-oriented, proactive approach, outstanding communication and listening skills
  • Ability to work directly with clients as well as internal stakeholders across multiple teams
  • Intermediate skills in Power Point, Word and Excel
  • Photoshop experience preferred
  • Strong knowledge of Corus brands - a BONUS
Why Corus?

Corus is a driving force in the media industry with a diverse portfolio of strong brands that entertain and inform audiences through great storytelling and compelling content, reaching millions of people around the world every day.

We have a passionate drive to connect with the world around us: to express, to share, to be part of people's lives. Walk around our offices, our stations, our studios across the country and you'll feel it. You'll see it in action.

You'll see it in the open communication and the approachability of our people. You'll see it in our care for quality work and the interest in new, creative solutions. You'll see it in how we work with external partners, and how we care about our communities. These are all core to the values we commit to living each and every day - Win Together, Think Beyond, Make It Happen, Learn Every Day, Show We Care. Our values describe what makes us, and our workplace pretty unique - and amazing.

At Corus we value and actively involve the full range of what makes people unique in order to create a strong and innovative company where amazing people thrive. A company where people have the full opportunity to show their unique value and develop their potential. We strongly encourage applications from Indigenous peoples, people of colour, people with disabilities, people from all gender and sexually diverse communities and people with intersectional identities.

Corus is also committed to providing accommodations throughout the interview and employment process. If you require an accommodation, we will work with you to meet your needs.

How to Apply

If you're interested in this role, click 'apply now'.

*No phone calls please. Only those selected for an interview will be contacted.

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Job Detail

  • Job Id
    JD2060466
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Toronto, ON, Canada
  • Education
    Not mentioned