Job Description

Company Description
At Sleep Country, we are inspired every day by our purpose to transform lives by awakening Canadians to the power of sleep and our vision to champion sleep as the key to healthier, happier lives helping everyone achieve better tomorrows through better tonight\xe2\x80\x99s. Guided by our values \xe2\x80\x93 We CARE About People; We Win Together; We Dream Big and We Deliver with Excellence \xe2\x80\x93 we are building on our 28-year foundation of taking care of each other and our customers\xe2\x80\x99 sleep needs, with passion and commitment to be the best that we can be. We\xe2\x80\x99re investing in our sleep ecosystem, innovative products, world-class customer experience, our communities and best-in-class team to be Canada\xe2\x80\x99s leading sleep partner.


The Digital Media Specialist - Search role will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. A successful Specialist will effectively manage the paid search budget and work with the SEO and Marketing teams and others in order to maximize ROI, drive traffic, and customers.

Responsibilities will include but are not limited to:

• Own the day-to-day management of ecommerce search and display marketing campaigns, optimizing campaigns towards revenue and profitability goals via campaign building, testing, learning, strategies, targeting, and measurement
• Managing bidding strategies, quality score improvements, ad copywriting, testing and optimization, keyword research, budget forecasting, campaign reporting and analysis, and continuous program improvement.
• Track and report on the effectiveness of Google campaigns against defined KPIs to continuously improve campaign performance against organizational goals
• Assist in weekly, monthly, and quarterly media planning across digital
• Build and present media plans against revenue goals
• Manage the day-to-day implementation of paid social media campaigns across multiple social media buying platforms including set-up, daily monitoring, pacing and optimization
• Facilitate and maintain regular check-ins with internal and external partners to guide and oversee performance, pacing and general campaign management
• Provide recommendations on tactics, audiences, placements and pacing for social marketing campaigns
• Garner insights on creative assets to ensure proper optimization against performance KPIs
• Work closely with our in-house and external agency partners to plan and execute integrated marketing programs across multiple media channels and touch points
• Evaluate success of Google campaigns to inform investment decisions
• Responsibility for weekly, monthly and ad-hoc reporting and analysis as required.

This role is a hybrid model of both remote and in-person collaboration.

Qualifications

• A University/College degree in Marketing, Business, eCommerce or related discipline
• 3-5 years of hands-on experience managing paid search campaigns.
• Strong knowledge of Google Ads Editor
• Excellent interpersonal, project management, negotiation, strategic and analytical thinking, problem-solving, presentation, relationship building, and communication skills
• Proficient skills in Excel
• Relevant certifications across advertising platforms
• Fully bilingual (English/French), written and spoken highly preferred but not required

Additional Information
Why our Associates love working at Sleep Country Canada/Dormez-vous?:

• This is not a job but a CAREER with opportunities for growth and advancement
• Diverse and inclusive work environment
• We will invest in you and provide extensive training, mentoring and continuous development
• Access to our in-house learning platform with over 16,000 digital courses taught by industry experts in a variety of languages
• Full medical, dental benefits and a deferred profit sharing program
• Annual Wellness Credit for any products/services that improve your health and well-being, ie., health assessments, nutrition counselling, hiking shoes, a yoga outfit or fitness equipment!
• Associate Discount Program where you will be able to enjoy some of the world\xe2\x80\x99s best sleep products
• Maternity/Parental leave top up benefits
• Tuition reimbursement program that covers professional AND personal development
• Long service awards, celebrations and other social events
• Associate Referral Program
• Paid day off to volunteer at your local charity of choice
• Recognized as one of Canada\xe2\x80\x99s Most Admired Corporate Cultures in 2022 by Waterstone Human Capital

Commitment to Equity, Diversity, Inclusion & Belonging (EDI&B) At SCC, we are committed to building a company culture of inclusion and diversity where differences are embraced and valued, this allows us to better understand and meet the needs of our customers and the communities we serve. We want to ensure every job applicant is treated fairly and with respect regarding race, national or ethnic origin, religion, age, gender, sexual orientation, or disability.