Job Description

Primary Locations: Montreal, Quebec

Attendance: Hybrid

Employee Status: Temporary

Timeframe: 12 months

Schedule: Full-time

** Temporary position lasting 12 months.**

Reporting to the Digital Media Manager, the Digital Media Specialist is responsible for planning and managing media campaigns and affiliate initiatives with aggregators (bankingproduct comparison sites) for several business lines with the goal of increasing digital consideration and acquisition. The specialist will work closely with agencies and partners to meet fixed objectives while serving as a media expert and ensuring that best practices are applied to position National Bank as a digital leader. The role requires an enterprising attitude focused on performance and data, trial-and-error learning (test, learn, refine), and a client-centric approach.

ROLE AND RESPONSIBILITIES\xc3\x82

• Ensure that digital media campaigns are consistent and aligned with agencies in order to achieve consideration and acquisition objectives
• Manage the partnership with aggregators (banking product comparison sites) to activate affiliations, and coordinate and monitor the initiatives to be launched
• Provide strategic and operational recommendations to meet acquisition objectives while being cost-effective
• Monitor performance and plan the budget regularly while following product seasons and maximizing opportunities
• Serve as an internal media expert and a point of contact for agencies and partners by innovating with the media mix and tactics and applying best media practices
• Demonstrate the impact of optimizations to internal teams: prepare weekly performance monitoring and monthly reports, and present results and observations
• Work with other media experts, digital partners, audiences, and analytics teams to identify opportunities as a group, share optimizations, and ensure that processes are standardized across teams
• Work with our creative agencies and internal graphic designer to design our digital marketing efforts in line with best practices and new developments
• Give your expert advice on supporting and guiding media transformation projects in collaboration with the Media Manager
• Keep abreast of new technology and practices to seize new opportunities

We want to contribute to your quality of life by offering you as much flexibility as possible in your work. For example, we offer hybrid work (remote and in the office), work schedule arrangements to help you achieve work/life balance and flexible leave that you can take when it\xc3\xa2\xc2\x80\xc2\x99s important to you.

SKILLS AND QUALIFICATIONS

• At least 4 years of experience managing digital media campaigns
• In-depth knowledge of campaign management and partner relationships for meeting acquisition objectives
• Thorough knowledge of the advertising business, media buying and optimization on platforms for paid-search, social, display, video, and affiliation channels
• Experience with digital purchasing platforms (Google Campaign Manager, DV360, Google Ads, Facebook Business Manager, etc.) and direct partnerships (aggregators, La Presse, Bell Media, CBC, etc.)
• Knowledge of Adobe Analytics, an asset
• Leadership skills and a proactive attitude
• Willingness to challenge the status quo and promote new ideas based on data
• Strong communication and interpersonal skills \xc3\xa2\xc2\x80\xc2\x93 able to work in a large, matrix-based organization
• Bilingualism (English and French) required, as you will frequently interact with service providers or partners who speak a language other than French

Your benefits:

In addition to competitive compensation, upon hiring you\xc3\xa2\xc2\x80\xc2\x99ll be eligible for a wide range of flexible benefits to help promote your wellbeing and that of your family.

• Health and wellness program, including many options
• Flexible group insurance
• Generous pension plan
• Employee Share Ownership Plan
• Employee and Family Assistance Program
• Preferential banking services
• Initiatives promoting community involvement
• Telemedicine service
• Virtual sleep clinic

These are a few of the benefits available to you. We have an offer that keeps up with trends as well as your needs and those of your family.\xc3\x82

Our dynamic work environments and cutting-edge collaboration tools foster a positive employee experience. We actively listen to employees\xc3\xa2\xc2\x80\xc2\x99 ideas. Whether through our surveys or programs, regular feedback and ongoing communication is encouraged.

We\'re putting people first :

We\'re a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people.\xc3\x82 \xc3\x82 Our mission is to have a positive impact on peoples\' lives.

Our core values of partnership, agility, and empowerment inspire us,\xc3\x82 and inclusivity is central to our commitments. We offer a barrier-free workplace that is accessible to all employees.\xc3\x82

We want our recruitment process to be fully accessible. If you require accommodations, feel free to let us know during your first conversations with us.

We welcome all candidates! What can you bring to our team?

\xc3\x82 Ready to live your ambitions?

JobField: Web and Digital

Unposting Date: 2023-04-26

Job Number: WEB0004X

Posting Date: 2023-04-19

National Bank of Canada