Digital Media Specialist ( Programmatic)

Montreal, QC, Canada

Job Description


Company Description

Be part of the journey!

Come aboard a committed and human company that needs you!

Why should you join our team? We offer the pride of working for a local company with an international reach, with professionals who are passionate about travel! You will evolve in a stimulating teleworking environment where team cohesion is essential. And of course, you will take advantage of our travel benefits to discover our destinations on board the best leisure airline in North America!


  • Develop strategies to maximize campaign performance across all programmatic channels
  • Optimize campaigns to ensure they are achieving desired performance goals
  • Analyze and interpret data to ensure campaigns are meeting objectives
  • Monitor campaigns and adjust bids/budget as needed to ensure optimal performance
  • Work with account teams to provide insights into campaign performance and make recommendations for improvement
  • Stay up-to-date on industry trends and best practices in programmatic advertising
  • Manage relationships with vendors/partners as needed
Qualifications
  • Have at least an undergraduate degree with experience in a performance marketing role (ideally in a digital marketing agency)
  • 3+ years of experience in display advertising, with a focus on programmatic buying
  • Hands-on experience with DSPs and display networks (Google Ads, DV360, The Trade Desk, etc.)
  • Excellent understanding of analytics and tracking tools and proven experience in retargeting, RTB, Adserving
  • Good knowledge of different advertising formats (IAB standard, video, rich media)
  • Experience in managing large budgets, high campaign volumes and complex strategies to achieve quantifiable results
  • Excellent understanding of performance marketing metrics and reporting across platforms
  • Be familiar with a fast-paced, demanding environment.
  • Strong analytical and problem solving skills
  • Be able to use data to optimize performance on a daily basis
  • Strong organizational and project management skills and excellent communication skills
  • Self-directed and proactive to grow the display channel and achieve goals
Additional Information

#LI-MY1

#LI-Hybrid

Employment Equity

At Transat, we foster an environment where inclusiveness, respect and equity reign. We endeavour to build a workforce that reflects the diversity of our customers as well as the communities to which we travel. We encourage women, members of visible minorities, ethnic minorities, aboriginal peoples as well as people with disabilities to submit their candidacy. Transat will accommodate people with disabilities throughout the recruitment and selection process. If you require an accommodation, please contact us in order to work together in meeting adequately your needs. To facilitate the reading of this document, the masculine form has been retained.

Transat Tours Canada

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Job Detail

  • Job Id
    JD2149122
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Montreal, QC, Canada
  • Education
    Not mentioned