Job Description

WHAT ON EARTH IS DECIEM? Known as \xe2\x80\x9cThe Abnormal Beauty Company\xe2\x80\x9d, DECIEM is the parent company of The Ordinary, NIOD, Avestan, and other beauty brands & is an industry disruptor with a science first approach to innovation. DECIEM was Co-Founded in 2013 by the late Brandon Truaxe, a visionary who set out to change the beauty industry through authenticity and transparency. He developed DECIEM to be a happy family (of people and beauty brands), rooted in kindness, creativity, diversity, and respect, alongside Co-Founder and CEO, Nicola Kilner. We are growing rapidly and we\xe2\x80\x99re looking for someone who shares this vision and wants to grow with us! WHAT WE\xe2\x80\x99RE LOOKING FOR We\'re looking for a Digital Media Senior Manager who will be responsible for end to end paid digital campaign execution to support DECIEM\xe2\x80\x99s direct to consumer and partnership channels including strategy, planning, forecasting, building, optimization and reporting.

This is a hybrid role based out of our Toronto office. WHAT YOU\xe2\x80\x99D BE DOING IN THIS ROLE

• Collaborate with email, social, brand and design teams to build seamless multi-channel flows
• Strategize, build and maintain a global multi-language paid digital media presence that is optimized for local performance
• Track, report and improve upon actual performance metrics of individual campaigns and strategic KPIs for retention, engagement, and customer lifetime value. Be accountable for the final performance of the campaigns themselves
• Develop and execute strategic marketing campaigns for across multiple media channels \xe2\x80\x93 paid search, display, video, and social platforms
• Manage all aspects of campaign configuration, launch, and ongoing optimization \xe2\x80\x93 including strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking
• Work with design and branding to plan and develop digital content that closely aligns with DECIEM\xe2\x80\x99s values and is optimized for digital channels
• Maintain daily, weekly, monthly reports that track paid digital KPIs including ROAS,
• Customer Lifetime Value, CPA, CPMs, impressions, click through rates, conversion rates, eCommerce sales, etc.
• Continuously A/B test audience segments, creative, messaging, timing, bid strategies, etc. to optimize campaign performance and prove the value of paid digital media
• Analyze paid digital media performance data and collaborate with customer insights team to identify opportunities for testing
• Manage the campaign launch process including quality assurance and stakeholder approvals
• Analyze organic search performance and work with brand and tech teams to optimize search results across branded and unbranded keywords

SKILLS AND QUALIFICATIONS NEEDED TO GET THE JOB DONE

• Advanced working knowledge of search engine marketing (Google Ads, Microsoft Ads), paid social (Facebook, Instagram, Snapchat, TikTok, Pinterest, Twitter, YouTube), display/programmatic, and web analytics (Google Analytics, Adobe Analytics)
• 2 + years of people management or leadership experience is required
• Proven ability to achieve both performance marketing and awareness marketing objectives
• Experience with SEO, eCommerce and/or beauty industry is an asset
• Strong analytical skills with the ability to draw conclusions and make recommendations based on data
• Solid organization and time management skills, detail oriented and ability to focus and work efficiently in a demanding, fast-paced team environment

WHAT YOU\xe2\x80\x99LL BE GAINING BY JOINING OUR TEAM There\xe2\x80\x99s a lot of good stuff that comes along with being a DECIEM team member. Here\xe2\x80\x99s a few of our favourite perks and benefits, in no particular order\xe2\x80\xa6

• Generous Vacation & Personal Days, plus additional time off for volunteering in your community, voting, peaceful protesting, celebrating your birthday, and more.
• 6 months of paid time off for new parents (inclusive of all genders).
• Work from anywhere 4 weeks per year.
• A hybrid work model (for applicable roles).
• Summer Friday\xe2\x80\x99s - get off at 1pm all summer long! (for applicable roles).
• A dog-friendly office (and lots of cute dogs to play with).
• Unlimited access to an Employee Assistance Program that includes mental health care, mindfulness programs, and more.
• Access to Development Grants & a LinkedIn Learning membership to help you keep growing and learning.
• A generous discount on DECIEM products for you, your family, and your friends.

BUILDING GROWTH TO POWER GOOD We are a People first company that lives by our core values to\xe2\x80\xa6

• Do the right thing
• Create impact
• Respect small things
• \xe2\x9d\xa4\xef\xb8\x8f Care too much
• Be the future

These values continue to guide us in all that we do. Along the way, we\xe2\x80\x99ve been honoured to win some pretty incredible awards, including a CEW Achiever Award, Best Skincare Brand at Sunday Times Style Beauty Awards, and Most Popular Sustainable Brand by The Cosmetify Index Global. We\xe2\x80\x99re still blushing! SUSTAINABILITY AND SOCIAL IMPACT DECIEM\xe2\x80\x99s objective is to build growth and do good things while prioritizing people, animals, and the Earth. Our Sustainability strategy is focused on fighting climate change, improved waste management, responsible packaging, responsible sourcing and product lifecycle, and water conservation. In 2020, DECIEM established the Good Fund to support both large and grassroots charities in response to global events. CREATING A HUMAN WORLD OF BEAUTY DECIEM is committed to diversity, equity, and inclusion (DEI) by creating meaningful, measurable change in the lives of our team members and in the communities where we operate. Achieving equality is critical to DECIEM and our future. You can learn more about our DEI commitment in our open letter, "Commit to Change, Change will Come". DECIEM is an equal opportunity employer. We prohibit discrimination based on age, colour, disability, national origin, race, religion, sex, gender, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace. If you are contacted to be part of our recruitment process and require accommodation, please let us know. WANT TO JOIN US? Thank you for reading the whole thing! If you liked what you heard, kindly send us your resume. We really appreciate your effort in applying for this position. However, only those who have been shortlisted for interviews will be contacted. <3 #SP