Job Description

Description :

Who we are:

Meridian's dedication to helping Canadians goes beyond banking, it's about achieving a better life! Thriving communities are essential to the individual well-being of our Members and the overall well-being of Canadians.

At Meridian, we're committed to providing exceptional banking, services, security, and advice so our Members can get everything they want from their money, and their lives!

Find our story here:

About this role:

The Digital Media Coordinator is to support the media team with paid media execution, campaign optimizations, reporting and budget and invoicing management. The role requires you to work as part of an integrated marketing team to help achieve campaign objectives.

As a member of the marketing team, this individual will have opportunities to expand his/her skillset beyond their specific role and expectations. Collaboration and support are a common theme across this team and the organization.

Meridian has aggressive growth aspirations, and market-leading media strategies are essential to meeting our objectives. This role is critical to the success of our business and it's a great opportunity to join and help shape a growing team.

Key Responsibilities:

Execute and optimize paid digital media campaigns which include Paid Search, Paid Social, and aid in management of campaigns executed by agency partners while operating within the media budget, ensuring appropriate budgets are allocated to deliver optimal efficiency. * Compile data across all media platforms for ongoing reporting (in both Microsoft Excel and PowerPoint formats) across lines of businesses' which will include analysis for insights and recommended optimizations.

• Manage and process monthly invoices and manage relationship with the finance team, as well as budgeting and daily pacing of campaigns.
• Maintain and advance partner relationships with digital vendors and monitor the latest trends in digital media including advertising formats, channels and technologies in order to improve campaign performance.

Knowledge, Skills & Abilities:

Ability to execute paid search and social campaigns using vendor best practices with experience in custom audiences and reporting along with the eagerness to expand that knowledge to other digital platforms.

Hard working individual and team player with a great attitude that is passionate about digital media and measurement.

Highly motivated self-starter with high energy and a very positive attitude.

Strong organizational skills being able to manage multiple projects at once.

A natural curiosity to investigate complex, ambiguous problems using multiple data sources and tools to come up with answers and recommendations.

Proactive approach to problem solving, assisting the team and self-development.

Have a basic understanding of pixels/floodlights.

Well-developed analytical ability to extract insight from data and plan next steps across multiple marketing mediums.

An affinity for data and maneuvering on technology platforms with ease.

Desire to work for a fast-paced, results-based company.

Proficient working knowledge in Microsoft Office Suite (Word, Excel and PowerPoint).

Possess a strong attention to detail; be concise without comprising the facts.

Able to meet established schedules and deadlines on time and on budget.

Results-oriented with excellent communication (verbal and written), analytical and strong multi-tasking skills.

Demonstrated interest and experience in corporate responsibility, sustainability, environment, governance and social impact.

Education & Experience:

University degree in Marketing, Communications, Business, or related area preferred.

Minimum two (2) years of hands-on agency experience working with meaningful data in a marketing capacity.

Minimum two (2) years' experience in paid search & paid social with the eagerness to expand your knowledge into all digital and traditional media. * Experience in B2B digital media execution is an asset.

Competencies

• Proactive - Seize the initiative by anticipating needs and identifying opportunities to provide a higher level of service.

Open Communication - Engaging in honest and transparent dialogue to develop mutual understanding, trust and cultivate deeper relationships.

Business Savvy - Continuously acquiring the knowledge needed to do one's job to the fullest, using internal or external resources and applying the knowledge productively.

Partner Orientation - Initiates opportunities for collaboration and maintains productive relationships to achieve shared goals.

Integrity - Doing the right thing by always acting with openness, honesty and respect. * Creates a Supportive and Positive Team Environment: Creates and contributes to a positive team environment which encourages innovation, risk taking, and learning; speeds up team learning through sharing best practices; leverages the strengths and opportunities of the broader marketing team.

What's in it for you?

• We have an inclusive and collaborative working environment that encourages creativity, curiosity, and celebrates success!
• We provide you with the tools and technology needed to delight your candidates and clients!
• You'll get to work with and learn from diverse industry leaders, who have hailed from top organizations around the world
• Remote and Flexible work arrangements!
• This isn't your typical "corporate" job. We work hard and we have fun!

Experience the Difference!

Meridian committed to promoting an inclusive, accessible environment, where all employees and customers feel valued, respected, and supported. We are dedicated to employing a workforce that reflects the diversity of our communities and Members in which we live and serve.

Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, or disability.

Please note that due to the volume of applications, only those under consideration will be contacted for an interview.

Thank you for your interest in Meridian.