Job Description

Job Summary

We are seeking a versatile and creative Digital Marketing Specialist to join our team in a generalist capacity. This role is ideal for someone who thrives on variety, can wear multiple hats, and has hands-on experience in blog writing, graphic design, email marketing, and SEO. You will play a critical role in executing and optimizing our digital marketing initiatives to drive brand awareness, engagement, and lead generation.

Key Responsibilities

Content Creation

+ Write, edit, and publish engaging blog posts and website content aligned with our brand voice and SEO strategy.
+ Collaborate with internal teams or subject matter experts to create compelling content.

Graphic Design

+ Design on-brand graphics for social media, blog posts, email campaigns, and digital ads.
+ Create and maintain visual assets for use across various platforms (e.g., infographics, banners, thumbnails).

Email Marketing

+ Plan, build, and execute email marketing campaigns (newsletters, promos, nurture series).
+ Segment audiences, A/B test campaigns, and analyze performance to optimize results.

Search Engine Optimization (SEO)

+ Conduct keyword research, optimize website and blog content, and implement on-page SEO best practices.
+ Monitor site performance and recommend improvements based on SEO tools and analytics.

Marketing Support

+ Assist with social media scheduling, digital advertising, and campaign reporting.
+ Support cross-functional marketing initiatives as needed.

Requirements

2-4 years of experience in digital marketing with a generalist skill set. Strong writing and editing skills with an eye for detail and storytelling. Proficiency in graphic design tools (e.g., Canva, Adobe Photoshop, Illustrator). Experience with email platforms (e.g., Mailchimp, Klaviyo, HubSpot, etc.) Solid understanding of SEO best practices and tools (e.g., Google Search Console, SEMrush, or Ahrefs). Familiarity with content management systems (e.g., WordPress). Ability to manage multiple projects and deadlines in a fast-paced environment. * Strong communication and collaboration skills.