Job Description

About Localcoin

As Canada\xe2\x80\x99s largest Bitcoin ATM provider, Localcoin is dedicated to making cryptocurrency an easy and accessible resource for all Canadians. With an expanding product range encompassing OTC trading, an online retail platform and one of Canada\xe2\x80\x99s only prepaid Bitcoin Visa cards, our vision of introducing crypto to the mainstream market is well underway.

Partnered with North America\xe2\x80\x99s leading franchises such as Gateway Newstand, Hasty Market and Quickies, Localcoin has established a network of over 140 Bitcoin terminals across the nation.

As Ontario\'s first provider to integrate Litecoin and Ethereum, we pride ourselves on constantly innovating in the blockchain infrastructure space. With over unprecedented YTD growth in 2017, we have been featured on major media outlets such as Vice Motherboard, Bitcoin.com, Moneysense and CP24.

Localcoin is a young, forward-thinking team filled with specialized talent throughout each department. Comprised of Business Development, Marketing, Sales, and Engineering teams, we are proud to employ some of the brightest minds in the Cryptocurrency industry. All employees have equal opportunities to contribute to the success of Localcoin within a start-up culture that encourages self-starters, transparency and team connectivity. If you are looking to be an integral part of a rapidly evolving industry see our current employment opportunities, or contact us!

The Position

As a Digital Marketing Specialist at Localcoin, you will be a part of the Marketing team responsible for contributing to both inbound and outbound marketing strategies. If you know how to creatively handle various digital marketing tools, like SEO/SEM, social media and blogs, this position is for you.

Responsibilities

• Create, manage and implement Digital Inbound and Outbound Marketing Strategy through content creation, SEO/SEM best practices and Social Media Platforms
• Co-ordinate with graphics design team to make creative assets for marketing campaigns
• You will develop end to end campaigns, from proposal to execution. You have experience with running quick and cost effective tests, validating, reporting, and scaling up campaigns.
• Manage all social media accounts
• Fulfill daily, weekly and monthly deliverables in an accurate and timely manner
• Provide bi-weekly reports for campaign performance and milestones
• Responsible for the implementation, coordination and completion of web site marketing projects, including building and publishing web pages; and updating for requests and corrections with speed and accuracy
• Other duties as assigned

Skills and Experiences

Must have:

• Minimum 2 year digital marketing experience
• Experience with PPC advertisement (Google Ads, Facebook Ads), A/B testing tools,
• Experience with developing landing pages
• Experience implementing conversion optimization strategies including UX design, squeeze page design, split testing, marketing automation program design
• Familiarity with WordPress
• Strong writing, communication and project management skills

Nice to have:

• Basic HTML/CSS knowledge
• Experience with Adobe Photoshop
• SEO background
• Knowledge of Blockchain/ Cryptocurrency industry

Perks and Benefits

• Competitive Salary + Bonuses. We incentivize our talent with competitive a competitive compensation structure.
• Opportunity to grow. As an ambitious start-up, you\xe2\x80\x99ll have tons of opportunity to learn and grow
• Snacks, Coffee, and Catered Lunches. we want to make sure that the team is fully fueled for the day, so we provide complimentary snacks and coffee. We also have a family style lunch every Monday, to enjoy a great meal together to start the work week!
• Market rate access. You\xe2\x80\x99re able to purchase Bitcoin below Canadian market rate with zero fees and Discount coupon for all Localcoin Bitcoin ATMs nationwide
• Convenient location. We\xe2\x80\x99re in the bustling Yonge and Finch area (Central paradise for commuters and many great food options within walking distance)
• Health spending account. We care about your health as much as you do. Localcoin offers a 100% customizable health plan with all the bells and whistles.
• Flexible work-life. We trust you know your schedule and work when you feel most productive
• Team Socials. We gather together for frequent dinners, social outings and team building exercises
• Continual Education. You are given dedicated time during work hours for self-development, as well as opportunities to attend industry conferences to enhance your knowledge.

Application Deadline: January 31, 2018

Start Date: February 2019

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Localcoin