Job Description

Title: Digital Marketing Specialist
Location: Position can be based in Edmonton, Winnipeg or Calgary.
One Dr. David Friesen Drive, Winnipeg
5709 2nd Street SE, Calgary
3203 - 93rd Street NW, Edmonton At Qualico, our people make the difference. We offer an exciting place to build your career with competitive compensation and benefit packages, company matching RRSP/DPSP program, employee home purchase program and employee discounts. Job Overview Reporting to the Director, Marketing Support Services, as the Digital Marketing Specialist you will implement and manage digital marketing campaigns that drive results and provide a valuable return on investment. You also work collaboratively with team members to develop and propose comprehensive marketing strategies for the business units.

Your day-to-day responsibilities will include:

• Collaborating with business units to implement and manage digital advertising campaigns that drives performance metrics and a positive return on investment.
• Advising business units on an ongoing basis to optimize digital marketing campaigns.
• Producing the creatives for Google and Facebook advertising campaigns.
• Coordinating with graphic designers for the production of Google display, Facebook and programmatic advertising, at the direction of the business units.
• Monitoring and generating detailed reports to outline campaign results, provide and implement recommendations on budget allocation and strategy for digital marketing.
• Collaborating with team members to develop and propose integrated marketing strategies for business units.
• Processing monthly invoices for services rendered and providing support to other projects or duties as assigned.

As our ideal candidate, you are\xe2\x80\xa6

• Organized; you effectively manage your time while balancing multiple priorities.
• A strong communicator; you clearly express your thoughts in conversation and in written communication.
• An active listener; you seek to understand and listen to others in a non-judgmental way.
• Detailed oriented; you focus on detailed accuracy when dealing with a high volume of work.
• A team player; you contribute as a team member and share equally in the exchange of ideas, concepts and process outcomes.

Essential Requirements

• Bachelor\xe2\x80\x99s Degree or Diploma in Marketing, or equivalent.
• Google Ads certification.
• Facebook Ads certification.
• Minimum 3 years of experience in digital advertising.
• Valid driver\xe2\x80\x99s licence and access to a reliable vehicle.
• Satisfactory verification of criminal record check and driver\xe2\x80\x99s abstract.
• Proficient in Microsoft Office programs (Outlook, Word, Excel, and PowerPoint), Google products (Ads, analytics, GTM, Google 360), Social Media Advertising (Facebook Ad Manager), Content Management Systems (WordPress, Sitefinity), marketing automation and CRM software (HubSpot) and Social Media channels (Facebook, Instagram, and LinkedIn).

Preferred Requirements

• Prior experience in programmatic digital advertising would be an asset.
• Experience using Creatopy would be an asset.
• Agency experience is preferred.

What We Value

• Creating trusting and successful working relationships.
• Setting clear, measurable and achievable goals.
• Cooperating with team members in an open, positive and respectful manner.
• Taking responsibility for the outcomes of decisions and actions.
• Consistently meeting customer expectations.
• Staying current with technical job skills.

Work Conditions

You primarily work in an office setting during regular business hours. Overtime may occasionally be required.

About Us

Qualico is a fully integrated real estate development company with offices in Winnipeg, Calgary, Edmonton, Vancouver, Regina, Saskatoon, Austin and Dallas-Fort Worth, Texas. Since its inception in 1951, the company\xe2\x80\x99s activities span the entire real estate spectrum and include residential land acquisition and development, single and multi-family home divisions, commercial and industrial development, property management, concrete ready mix, building supply and manufacturing divisions. To learn more, click here.
Qualico welcomes applications from people with disabilities. Accommodations are available upon request during the assessment and selection process. Candidates being considered will be contacted. We thank you for your interest. Join our Talent Community to stay up to date on job opportunities and to find out why we have the best reasons to come to work every day. Closing Date: April 14, 2023