Who we are: Herbaland\'s mission is to bring health and wellness to everyone by creating natural health products that are functional, sustainable, and environmentally friendly, all while ensuring prosperity for our employees. We are committed to creating products you can trust by using only the best, ethically sourced ingredients, minimizing our impact on the planet, while also supporting and giving back to our community. This is the root of who we are and what we do, and recruiting is a part of how we can achieve that. Our hopes are that all our employees share the same mindset and perseverance towards our shared goals. Summary: The digital marketing specialist will be working alongside the marketing department in enhancing the company\xe2\x80\x99s brand and reputation in the public\xe2\x80\x99s eye, ensuring brand consistency, and attending tradeshows local and overseas. Equal Employment Opportunity Herbaland provides equal employment opportunities in all its recruitment and selection processes. All qualified applicants will receive consideration for employment without any discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law. Core Competencies:
Consumer/Customer Focus
Communication
Teamwork
Problem solving
Accountability and dependability
Ethics and integrity
Job Duties: Paid Advertising
Strategize execute, and optimize various ad platforms
Facebook
Google
TikTok
Amazon
Other marketplace PPC programs
Researching ad creative and trends in marketing
Working with the graphic team to create ad content
Tracking budgets and updating the team on campaign performance
Regular reporting of campaigns and providing actionable analysis
SEO
Conduct regular ongoing SEO tasks
Optimize backlinks
Fix broken links
Optimize for mobile
Optimize meta titles and descriptions
Optimize landing pages for conversion
Track website activity using marketing tools
Work on overall site speed
Conducting keyword research and writing SEO-optimized content for the website
Optimizing Google My Business profile
Weekly/Monthly reporting
Previous experience working with the following tools
SEMrush
Google Search Console
SEOptimer (other SEO Audit tools)
Google Analytics/GA4
Requirements: Amazon Experience
Understands how to optimize Amazon via SEO
Listing Optimization
Keyword Research
Copywriting
Pricing
Understands FBA and experience working with inventory planning
Experience in running successful Amazon PPC campaigns
Understand how to manage an Amazon Seller account (customer service, minimize order defect rate, fix stranded inventory etc.)
Experience in collecting and driving product and seller reviews
General Digital Marketing
Experience in SEO
Ability to write copy, especially for SEO purposes
Experience in running successful ad campaigns via Google and Facebook
Experience working with ecommerce platforms (Shopify)
Understand email marketing strategies
Considered an Asset
Sales background experience
Experience in nutrition and online retail
Basic coding experience
Experience with Klaviyo
Experience with Smile.io
Experience with Data Studio
Work Conditions:
Full-time, Monday to Friday availability
Sitting/walking throughout the day
Working on a computer for most of the day
Overtime may be required
Travel to the site and off-site locations will be required
Work both indoors and outdoors at tradeshows/demos
Ability to work independently, as well as being a strong team player
Have good attendance and safety record
Training On the job training will be provided and evaluated upon completion. Benefits and Compensation
Competitive compensation plan
Annual performance bonus
Free products so you can perform at your best and promote a healthy lifestyle
Extended Health Plan - Including Life Insurance, Heath, Dental and Vision
3-Year of Employment Bonus
Herbaland Scholarship
Referral bonus program incentive
Fitness Subsidy
Education fund
Paid volunteer days
Birthday gift card
Summer food trucks
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