Digital Marketing Specialist Paid & Seo
Richmond, BC, Canada
Job Description
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Who we are: Herbaland\'s mission is to bring health and wellness to everyone by creating natural health products that are functional, sustainable, and environmentally friendly, all while ensuring prosperity for our employees. We are committed to creating products you can trust by using only the best, ethically sourced ingredients, minimizing our impact on the planet, while also supporting and giving back to our community.
This is the root of who we are and what we do, and recruiting is a part of how we can achieve that. Our hopes are that all our employees share the same mindset and perseverance towards our shared goals.
Summary: The digital marketing specialist will be working alongside the marketing department in enhancing the company\xe2\x80\x99s brand and reputation in the public\xe2\x80\x99s eye, ensuring brand consistency, and attending tradeshows local and overseas.
Equal Employment Opportunity Herbaland provides equal employment opportunities in all its recruitment and selection processes. All qualified applicants will receive consideration for employment without any discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.
Core Competencies:
- Consumer/Customer Focus
- Communication
- Teamwork
- Problem solving
- Accountability and dependability
- Ethics and integrity
Job Duties:
Paid Advertising
- Strategize execute, and optimize various ad platforms
- TikTok
- Amazon
- Other marketplace PPC programs
- Researching ad creative and trends in marketing
- Working with the graphic team to create ad content
- Tracking budgets and updating the team on campaign performance
- Regular reporting of campaigns and providing actionable analysis
- SEO
- Conduct regular ongoing SEO tasks
- Optimize backlinks
- Fix broken links
- Optimize for mobile
- Optimize meta titles and descriptions
- Optimize landing pages for conversion
- Track website activity using marketing tools
- Work on overall site speed
- Conducting keyword research and writing SEO-optimized content for the website
- Optimizing Google My Business profile
- Weekly/Monthly reporting
- Previous experience working with the following tools
- SEMrush
- Google Search Console
- SEOptimer (other SEO Audit tools)
- Google Analytics/GA4
- Conduct regular ongoing SEO tasks
Requirements: Amazon Experience
- Understands how to optimize Amazon via SEO
- Listing Optimization
- Keyword Research
- Copywriting
- Pricing
- Understands FBA and experience working with inventory planning
- Experience in running successful Amazon PPC campaigns
- Understand how to manage an Amazon Seller account (customer service, minimize order defect rate, fix stranded inventory etc.)
- Experience in collecting and driving product and seller reviews
General Digital Marketing
- Experience in SEO
- Ability to write copy, especially for SEO purposes
- Experience in running successful ad campaigns via Google and Facebook
- Experience working with ecommerce platforms (Shopify)
- Understand email marketing strategies
Considered an Asset
- Sales background experience
- Experience in nutrition and online retail
- Basic coding experience
- Experience with Klaviyo
- Experience with Smile.io
- Experience with Data Studio
Work Conditions:
- Full-time, Monday to Friday availability
- Sitting/walking throughout the day
- Working on a computer for most of the day
- Overtime may be required
- Travel to the site and off-site locations will be required
- Work both indoors and outdoors at tradeshows/demos
- Ability to work independently, as well as being a strong team player
- Have good attendance and safety record
Training On the job training will be provided and evaluated upon completion.
Benefits and Compensation
- Competitive compensation plan
- Annual performance bonus
- Free products so you can perform at your best and promote a healthy lifestyle
- Extended Health Plan - Including Life Insurance, Heath, Dental and Vision
- 3-Year of Employment Bonus
- Herbaland Scholarship
- Referral bonus program incentive
- Fitness Subsidy
- Education fund
- Paid volunteer days
- Birthday gift card
- Summer food trucks
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Job Detail
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Job IdJD2141251
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationRichmond, BC, Canada
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EducationNot mentioned