Job Description

Looking to apply your experience and expertise to a purpose-driven, operationally focused, and growing team making a positive impact in the world? The Marketing lead takes a hands-on approach in leading CMI Solar's marketing strategies and programs, focusing on demand generation, sales enablement, and brand awareness. Thriving in a hybrid, fast-paced, dynamic environment, the Marketing lead oversees the successful creation, development, and execution of all marketing efforts.

The Role:

Reviewing current marketing trends and advertisements to determine the effectiveness of different styles and strategies Analyzing sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective Working with the Sales Team to develop successful strategies and campaigns that attract new customers Collaborating with the executive team to make high-level decisions regarding the budget and the direction of the company Creating and maintaining a successful brand and image that attracts new customers Developing marketing strategies for new products or services Generating traffic through proficiency in marketing automation and CRM tools to convert visitors into leads and customers for our sales team Developing and implementing a cohesive marketing strategy including objectives and goals to support growth and increase brand awareness Exploring and recommending new initiatives to support department and company objectives Driving all Marketing initiatives across the organization Focusing on effectively increasing margins by balancing objectives of growth and profitability through effective product management Managing and completing spontaneous internal requests alongside marketing plans you propose and implement Owning multiple projects at once while maintaining a high level of detail, sense of urgency, and ownership to "get it done" by handling timelines with both internal and external partners Leading the enhancement of our online presence and website(s) Ensuring Marketing projects meet deadlines and providing clear communications to stakeholders Aligning Marketing events to company strategy Conceptualizing and supporting the execution of multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels Creating marketing materials such as brochures, presentations, and other sales enablement tools Overseeing and supporting content creation across digital platforms, blogs, and print channels Executing and managing email marketing campaigns using platforms such as Mailchimp to engage customers and drive conversions Staying current with market trends, product capabilities, and changes to our products and services Forecasting, drafting, implementing, and overseeing the Marketing department budget Communicating with all key stakeholders on changes Overseeing content creation and targeted customer strategies Aligning with Sales Leadership to drive customer retention initiatives Supporting with all other duties as assigned by manager
Location: Hybrid remote/in-person (Mississauga)

Required Skills/Proficiencies:

4+ years of marketing experience ( preferred in the solar/renewable energy field) Experience developing and implementing strategic marketing plans Successful experience working with internal and external stakeholders, including customers and vendor partners Ability to communicate effectively with partners at all levels, especially senior leadership Ability to act as a flexible and innovative team player with a roll-up-the-sleeves attitude and a hands-on approach Ability to manage time effectively and be focused on setting and executing clear objectives and priorities Commitment to excellence and high standards Versatility, flexibility, and a willingness to work within changing priorities with enthusiasm Ability to exercise strong organizational, problem-solving, and analytical skills Ability to demonstrate excellent customer service and interpersonal skills Proficient with Microsoft Office, especially Excel and PowerPoint, Adobe Creative, Canva, Mailchimp
Job Type: Full-time

Pay: $55,000.00-$78,710.61 per year

Benefits:

Extended health care
Work Location: Hybrid remote in Mississauga, ON L4W 3W6

Application deadline: 2025-09-15