Job Description

About the position: As a Digital Marketer, you will be responsible for creating and implementing digital marketing strategies to drive traffic, generate leads, and increase brand awareness. You will collaborate with cross-functional teams to execute campaigns across multiple digital channels, including email, social media, search engine optimization, pay-per-click advertising, and content marketing. You will also monitor and analyze campaign performance and use data-driven insights to optimize campaigns and achieve business objectives.
Job Duties

• Develop and implement digital marketing strategies that align with business objectives
• Manage and execute digital campaigns across multiple channels, including email, social media, search engine optimization, pay-per-click advertising, and content marketing
• Collaborate with cross-functional teams, including content creators, designers, developers, and analytics, to execute campaigns effectively
• Monitor and analyze campaign performance and report on key metrics, including traffic, leads, and ROI
• Use data-driven insights to optimize campaigns and make data-driven decisions
• Stay up-to-date with the latest digital marketing trends and technologies and provide recommendations to improve campaign performance

Requirements

• Bachelors degree in marketing, communications, or a related field
• 3+ years of experience in digital marketing, with a proven track record of delivering successful campaigns
• Strong project management skills, including the ability to manage multiple project simultaneously, set priorities, and meet tight deadlines
• Excellent communication skills, including the ability to communicate ideas clearly and collaborate effectively with cross-functional teams
• Strong analytical skills, including the ability to monitor and analyze campaign performance, track key metrics, and report on ROI
• Experience with digital marketing tools and technologies, including email marketing platforms, social media management tools, Google Analytics, and advertising platforms such as Google Ads and Facebook Ads
• Basic knowledge of HTML, CSS, and JavaScript is preferred
• Experience in the insurance industry is a plus
• French is an asset
• Spanish is required

What we offer:

• Competitive compensation package
• Paid vacation and personal time
• Health and Dental benefits, including Employee Assistance Program
• Ongoing professional development & training

Who we are: With operations in Canada and US, Insurance Supermarket Group of Companies, including Specialty Life Insurance. is one of the largest and fastest growing independently owned Insurance Technology companies in North America. We offer comprehensive Life Insurance products that help many North American with their life insurance needs. Over 250,000 Canadians a year have relied on our advice, and we have provided more than 10 billion dollars in insurance coverage. Our team of professionals has been proudly helping Canadian consumers with their life insurance needs for over 13 years. Our employees are professional, proactive, passionate, team players and persevere in the face of challenges. We hire individuals based not only on their expertise, but also on their passion for helping others, and those who live by our core values every day. Our position will appeal to individuals who want to work for an exciting and growing organization and are mature and self-motivated ? we look forward to meeting you!
Specialty Life is also committed to providing barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Please let us know if you require accommodation at any stage of the recruitment process.
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