Job Description

Who are we? Trip Ninja is a global travel technology company specializing in complex travel. We develop technologies that increase profit margins for travel companies while providing travellers with savings. We believe that the ability to travel is a beautiful thing and are on a mission to make travel smarter and more accessible. Who is the right candidate to join our team? We are looking for applicants who are curious, committed, and want to help improve the travel experience at scale. We offer flexible work schedules, comprehensive benefits, and a supportive team. : We are looking for a creative and data-driven Digital Marketing Specialist to join our growing team! The Digital Marketing Specialist will be responsible for all digital campaigns and strategy to increase SQLs and drive customer acquisition. This is a cross functional role liaising with Commercial and Product teams to deliver meaningful inbound growth. As the business grows, there will be opportunity to scale this position into a managerial role. Reporting to our Commercial Director, our Digital Marketing Specialist can expect to: Be a strategic member of our Commercial team, contributing to the overall company marketing strategy and executing to exceed targets Create immediate impact for the organization and \xe2\x80\x9csee\xe2\x80\x9d results in real time Feel empowered to make changes collaboratively and quickly Job Responsibilities Propose, execute, evaluate and iterate inbound marketing campaigns, nurturing leads from awareness to Sales Qualified Leads Content Marketing Build and manage a rich content and editorial calendar that attracts a qualified audience (including blog posts, whitepapers, video ads, infographics) Work with Product team to apply SEO best practices to attract and convert website visitors Plan and execute SEM campaign optimization strategies Email Marketing Create and automate inbound email marketing campaigns by customer segment, nurturing leads Create and automate customer retention and upsell campaigns by customer segment PPC Develop a data driven paid advertising strategy (on Google and LinkedIn) to ensure effective ad spend and strong ROAS Establish strong A/B testing protocols to yield results immediately Required qualifications and experience 3+ years of comprehensive B2B SAAS digital marketing experience Teaching-level experience in Google Ads/Analytics, LinkedIn Ads Proficiency with SEO tools Excellent verbal and written communication skills Experience using data analytics (with BI and sales support) to optimize campaigns Proven ability to improve efficiently, whether with enablement tools, automation, or analytic Desired qualifications and experience: Working experience with Figma and Adobe Suite Hubspot Inbound certification is an asset $60,000 - $65,000 a year What we offer: - Competitive compensation and benefits package - 100% remote work - RRSP matching - 4 weeks vacation: taking vacation and personal time is a priority - Work-from-home: at our core we are remote-first company; we also offer our team members the ability to work abroad for up to 2 months per year - Flexible work schedule: we are happy to work with our team to accommodate schedules that work for everyone - Parental leave: we offer leave for all parents and are happy to accommodate the needs of anyone on our team who has children - Engaging work: we solve the hard problems of the travel industry and provide endless opportunities to innovate - Diversity, Equity, and Inclusion: we strive for a balanced team that values different viewpoints and life experiences and strive to maintain an equitable hiring process - 10% time to allow for self-led learning and exploration of new skills Location Trip Ninja is based in Halifax, Canada and is 100% remote in most areas. We hire people who are based in or around the following cities: Halifax, Nova Scotia; Toronto, Ontario; Ottawa, Ontario; Calgary, Alberta; and Richmond, British Colombia. We do our best to contact within a week of receiving your application, but due to it being a busy season, please bear with us if it takes longer than that. If this sounds like you, let\'s talk! Job Type: Full-time Salary: $60,000.00-$65,000.00 per year Benefits:

• Dental care
• Disability insurance
• Extended health care
• Flexible schedule
• Life insurance
• Paid time off
• RRSP match
• Vision care
• Work from home

• 8 hour shift
• Monday to Friday