Job Description

Digital Marketing Specialist

Carmens Group is looking for an artistic, technical and passionate Digital Marketing Specialist to join our Head Office team!

Our ideal candidate is a creative self-starter, a superb communicator and someone that thrives in a dynamic and growing work environment.

Our Awards:

Great Place to Work Certified Most Trusted Executive Teams - 2023 Best Places to Work in Hospitality & Retail - 2023 Best Places to Work in Canada - 2024 Best Workplaces for Women - 2024 Best Workplaces for Mental Health - 2024

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ou Will Have the Opportunity To:

Design visually stunning graphics for print, websites, email campaigns, and more Collaborate with our marketing team on campaign development and management Participate actively in our marketing calendar and initiatives Manage and optimize SEO, SEM, and PPC campaigns to enhance visibility and drive traffic Develop and execute targeted email marketing campaigns Collaborate on the development of a content calendar, ensuring alignment with brand voice and goals Guide the visual identity of the brands, creating graphics for digital and print use Write compelling copy for websites, blogs, emails and marketing materials Assist in maintaining and updating websites Track, analyze, and report on web traffic, conversions, and campaign performance, tying these to venue leads and profitability

Qualifications:

Minimum 3+ years proven experience in graphic design In-depth knowledge of Adobe Suite, including Illustrator, Photoshop, InDesign, and Premier Pro Post Secondary education in Marketing, Graphic Design, Visual Arts, or Advertising Passion for industry, food & beverage experience/knowledge of hospitality industry considered an asset Strong creative and analytical skills Strong attention to detail, great communication, sense of urgency and organizational skill An effective team player and able to work collaboratively and independently with venues and leadership Strong work ethic, team oriented, positive, and energetic with a great sense of humour!
Carmens Group is an entertainment and hospitality company committed to creating extraordinary memories for our guests and clients. Driven by our passion, creativity, innovative thinking, and world class service, we have remained industry champions for over 40 years. We are committed to enriching the lives of our guests through providing one of a kind experiences at each of our venues including Carmens Event Centre, The Best Western Premier C Hotel by Carmen's, The Lakeview, fig&lemon, The Hamilton Convention Centre and Good Earth Food and Wine Company. We are devoted to bringing excitement to Hamilton and Southern Ontario, and to enhancing the image of Hamilton with every strategic initiative we pursue.

Carmens Group makes certain there is an equal employment opportunity for all employees and applicants for employment. Carmens Group will strive to provide accommodation to persons with disabilities in the recruitment process upon request. If you are selected for an interview and you require accommodation due to a disability during the recruitment process, please notify People & Culture upon scheduling your interview.




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