Job Description

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Digital Marketing Manager
We're a naan traditional company...
Summary
We are seeking a strategic and performance-driven Digital Marketing Manager to lead our owned digital ecosystem and digital performance capabilities across North America. This role is responsible for driving discoverability, optimization, and conversion across brand websites while ensuring our digital foundations are ready for the next evolution of commerce, including AI-powered and agent-driven shopping experiences.
What FGF Offers:

• FGF believes in Home Grown Talent, accelerated career growth with leadership training. Unleashing Your Potential
• Competitive Compensation, Health Benefits, & a generous flexible medical / Health spending account
• RRSP matching program
• Tuition reimbursement
• Discount program that covers almost everything under the sun - Restaurants, gyms, shopping etc.

PRIMARY RESPONSIBILITIES:
Owned Digital Ecosystem & Website Performance

• Own the strategy, roadmap, and ongoing optimization of brand websites
• Lead agentic commerce optimization initiatives
• Lead Shopify-based site enhancements and integrations
• Partner with IT, UX, and external vendors to improve performance and conversion

Search & Discoverability (SEO)

• Lead SEO strategy including technical and on-page optimization
• Partner with agencies on keyword strategy and site health
• Optimize sites for search engines and AI-driven discovery

Measurement & Analytics

• Own GA4 implementation and governance
• Establish KPIs and dashboards
• Translate data into actionable insights

Paid Digital Media Oversight

• Oversee paid digital media in partnership with agencies
• Align media strategies to campaign outcomes and goals
• Lead test-and-learn initiatives

REQUIREMENTS:

• Bachelor's degree in Marketing, Business, or related field
• 5-7 years of digital marketing experience
• Strong expertise in SEO, GA4, and Shopify
• Strong understanding of performance marketing, social platforms, web content strategy, and SEO.
• Experience managing cross-channel campaigns with external media and creative agencies.
• Proven ability to analyze digital performance data and translate into actionable insights.
• Comfortable working in a fast-paced, collaborative, and cross-functional environment.
• Proficiency in tools such as Google Analytics, Meta Ads Manager, and CMS platforms.
• Some travel required (up to 15%) within Canada and the USA
• 3 days per week on-site required

What is the recipe for a great career at FGF?
Working at FGF Brands, there is never a dull moment! As a successful company that is continually growing there is always challenging yet rewarding work to be a part of. We have an entrepreneurial spirit which encourages all our team members to use their own creativity and out of the box thinking to come up with solutions and new ideas.
In compliance with Ontario's Bill 190, we confirm that this posting represents a current, existing vacancy within our organization.
Disclaimer: The above describes the general responsibilities, required knowledge and skills. Please keep in mind that other duties may be added or this description may be amended at any time.
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