Job Description

Job Summary

We are seeking a highly motivated and experienced Digital Marketing Manager to lead our online marketing efforts. The ideal candidate will develop and execute comprehensive digital marketing strategies to enhance brand visibility, drive e-commerce sales, and optimize our digital presence across multiple platforms. This role requires a strong understanding of SEO, paid advertising, content creation, and analytics to achieve measurable results. The Digital Marketing Manager will collaborate with cross-functional teams to create engaging campaigns that align with our business objectives and target audience.

Responsibilities

Develop and implement integrated digital marketing strategies focusing on e-commerce growth and brand awareness. Manage and optimize paid advertising campaigns across Google Ads, Google AdWords, Facebook Advertising, and other digital channels. Conduct keyword research and SEO audits to improve organic search rankings and website traffic. Oversee content creation including graphics, banners, and promotional materials using Adobe Photoshop and Adobe Creative Suite. Maintain and update the company website using WordPress, ensuring content is optimized for SEO and user experience. Analyze website performance using Google Analytics, SQL, and other analytics tools to track KPIs and generate actionable insights. Manage email marketing campaigns to nurture leads and engage existing customers. Collaborate with the design team on graphic design projects that support marketing initiatives. Stay current with the latest trends in digital marketing, including HTML, CSS, JavaScript, and other relevant technologies to enhance campaign effectiveness. Coordinate keyword research efforts to identify new opportunities for organic growth and paid campaigns.

Qualifications

Proven experience in digital marketing with a focus on e-commerce platforms. Strong knowledge of SEO best practices, Google Analytics, Google AdWords, Facebook Advertising, and Google Ads management. Proficiency in Adobe Photoshop, Adobe Creative Suite, WordPress, HTML, CSS, SQL, JavaScript, and Email marketing tools. Experience with graphic design for digital media campaigns. Ability to analyze data effectively using analytics tools to inform decision-making. Excellent communication skills with the ability to collaborate across teams. Prior experience managing paid advertising campaigns across multiple platforms is preferred. Knowledge of keyword research techniques and content optimization strategies is essential. Join our team as a Digital Marketing Manager to shape innovative online campaigns that elevate our brand presence while leveraging your expertise in digital tools and analytics for impactful results.
Job Types: Full-time, Permanent

Pay: $50,000.00-$65,000.00 per year

Work Location: In person