Digital Marketing Manager

Lancaster Park, AB, CA, Canada

Job Description

About Us


Cattail Crossing Golf & Winter Club is more than a golf course -- it's a community hub where people come together year-round for golf, dining, events, and celebrations. Alongside our sister companies in landscaping, construction, training, and hospitality, we're part of a growing group of businesses that are shaping experiences across Alberta. From Out of Bounds Restaurant to large-scale community events, we take pride in building brands people love and remember.

Who We're Looking For


We're searching for a digital marketing professional who thrives in a fast-paced, hands-on role. You're a strategist and a doer -- someone who can design a campaign, execute it, and analyze its performance. You're creative but also detail-oriented, comfortable juggling multiple brands, and excited about the idea of bringing fresh ideas to the table. If you want to make a visible impact across a diverse group of companies, this role is for you.

Key Responsibilities



Updating and maintaining company websites (content, SEO, landing pages, promotions, plugins, UX improvements) Managing digital ad campaigns (Meta, Google, retargeting, display) and optimizing ROAS Implementing marketing automation workflows for email, SMS, and CRM integrations Setting up, tracking, and optimizing lead funnels and conversions across multiple business units Monitoring analytics (Google Analytics, Meta Insights, Mailchimp reports, CRM dashboards) and preparing executive performance reports Conducting A/B testing for ad creatives, landing pages, and campaign funnels Managing paid media budgets, pacing, and forecasting across multiple channels Developing and managing SEO strategies including keyword research, backlinking, and local SEO for multiple brands Implementing tracking tools and pixels to improve attribution and campaign accuracy Coordinating event marketing logistics (digital campaigns, online ticketing, sponsorship promotions) Liaising with agencies (SEO, PPC, creative, PR, radio/TV vendors) to ensure alignment and ROI Researching competitors and market trends to identify growth opportunities Identifying and recommending new tools, digital platforms, and technologies to improve marketing efficiency and performance Supporting online reputation management and digital customer engagement strategies

Preferred Skills & Experience



5+ years of experience in digital marketing, with proven results in paid media, SEO, and analytics Strong knowledge of Google Ads, Meta Business Manager, GA4, and tracking pixels Experience managing WordPress or similar CMS platforms (plugins, optimization, troubleshooting) Proficiency with marketing automation tools (Mailchimp, HubSpot, or similar) Creative mindset with technical expertise -- able to connect strategy, execution, and performance Strong organizational skills and the ability to manage multiple campaigns simultaneously Excellent communication skills to work with vendors, agencies, and internal teams

Why Join Us?


This isn't just another marketing role -- it's a chance to shape the growth of multiple businesses under one umbrella. You'll see the direct impact of your work, whether it's a sold-out golf tournament, a packed restaurant, or a successful training campaign. You'll join a collaborative, supportive team that values creativity, initiative, and results

Job Types: Full-time, Permanent

Pay: $70,000.00-$85,000.00 per year

Ability to commute/relocate:

Lancaster Park, AB: reliably commute or plan to relocate before starting work (preferred)
Work Location: In person

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Job Detail

  • Job Id
    JD2656194
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Lancaster Park, AB, CA, Canada
  • Education
    Not mentioned