Job Description

About Livingwaters College of Healthcare Inc.

Livingwaters College of Healthcare is a leading private career college focused on healthcare education, workforce readiness, and career success. We specialize in programs such as PSW, healthcare administration, and allied health training, supporting both domestic and international students.

Position Overview:

The Digital Marketing Manager will lead and execute digital marketing strategies to drive student enrollments, brand visibility, and institutional growth. This role requires expertise in education marketing, lead generation, compliance-driven advertising, and performance optimization across digital platforms.

Key Responsibilities:

Digital Strategy & Enrollment Growth

Develop and execute digital marketing strategies to increase student admissions and program awareness Align campaigns with academic intakes, PR pathways, and regulatory requirements Manage annual digital marketing budgets and forecast enrollment performance
Paid Advertising & Lead Generation

Plan, execute, and optimize paid campaigns on Google Ads, Meta, Instagram, YouTube, and LinkedIn Drive high-quality leads while maintaining cost efficiency and compliance standards Manage landing pages, funnels, and conversion optimization strategies.
SEO, Website & Content Marketing

Oversee SEO strategy for program pages, blogs, and immigration-aligned keywords Collaborate with content creators to produce student-focused, compliance-safe content Ensure website accuracy, performance, and CRO best practices
Email, CRM & Automation

Manage CRM and marketing automation tools for lead nurturing and follow-ups Build email workflows for inquiries, admissions, and student engagement Ensure smooth coordination between marketing and admissions teams
Analytics, Reporting & Compliance

Track and analyze KPIs including CPL, enrollments, ROAS, and conversion rates Prepare performance reports for leadership and admissions teams Ensure adherence to advertising, privacy, and education compliance standards
Team & Vendor Management

Lead and mentor the digital marketing team Coordinate with designers, agencies, and external vendors Support brand positioning across all digital touchpoints

Required Qualifications

Bachelor's degree in Marketing, Business, or related field 5+ years of experience in digital marketing (education or healthcare preferred) Proven success in student lead generation and enrollment marketing Strong knowledge of SEO, paid media, CRM, and analytics tools

Preferred Skills

Experience in private career colleges or international student marketing Knowledge of Canadian education and immigration-related marketing compliance Strong leadership, communication, and analytical skills

Key Performance Indicators (KPIs)

Student inquiries and enrollments Cost per lead (CPL) and conversion rates Website traffic and lead quality Campaign ROI and intake performance

What We Offer

Competitive salary with performance incentives Opportunity to make a real impact in healthcare education Career growth and leadership development Supportive and collaborative work environment

Equity Statement

Livingwaters College of Healthcare is committed to fostering an inclusive, diverse, and equitable workplace. We encourage applications from all qualified individuals, including those from underrepresented groups, and strive to create an environment where everyone can thrive.

Applicant Notice

We sincerely thank all applicants for their interest in joining Livingwaters College of Healthcare Inc.
Only those selected for further consideration will be contacted. Please apply

only if you meet the qualifications listed above.

Job Type: Full-time

Pay: $20.00 per hour

Benefits:

On-site parking Paid time off
Application question(s):

Are you legally eligible to work in Canada and available to work on-site or in a hybrid capacity? (Must answer) Do you hold a bachelor's degree in Marketing, Business, or a related field ?(Must Answer) Have you previously managed digital marketing campaigns in the education or healthcare sector? (Must answer)
Experience:

digital marketing (education or healthcare preferred): 5 years (required) managing paid advertising campaigns (Google Ads, Meta, etc.): 5 years (required)
Work Location: Hybrid remote in Etobicoke, ON M9W 6L9