Job Description

SG Auto is an automotive dealer group with five locations across Alberta. We're looking for a detail-oriented and driven Digital Marketing Manager to join our centralized head office team. This is an entry-level to mid-level opportunity, ideal for a marketing professional with 1-5 years of hands-on experience in digital or paid media who's ready to take on a more strategic, multi-brand role in a growing small business environment.

In this position, you'll manage and optimize multi-channel marketing campaigns to drive high-quality leads and brand engagement across all SG Auto dealerships. You'll work closely with our in-store teams to ensure every campaign reflects our local communities and dealer values.

Responsibilities

The core of this role is thehands-on execution, optimization, and analysis of SG Auto's paid digital media programs -- with direct accountability for driving qualified leads across our dealership network.

Performance Digital Media Execution

Lead Performance Campaigns:

Plan, execute, and manage performance-focused digital campaigns with a strong emphasis on SEM and

Paid Social Ads.

Hands-On Optimization:

Conduct regular analysis, testing, keyword research, audience segmentation, and bid management to maximize ROI and lead quality.

Budget Execution:

Ensure campaigns are executed on time, within budget, and aligned with business goals.

Reporting, Strategy & Collaboration

Performance Reporting:

Develop, maintain, and present detailed performance reports and dashboards highlighting key metrics for each dealership's leadership team.

Team Integration:

Collaborate closely with owned and organic marketing teammates to ensure campaigns are aligned and integrated across channels.

Local Focus:

Customize digital strategies for each of our five dealership markets in partnership with local sales leaders.

Candidate Profile Required Skills & Experience

1-5 years of hands-on experience in adigital marketing role with a focus on performance marketing (SEM, Paid Social). Advanced knowledge and proven experience with Google Ads (Search and feed-based campaigns such as Shopping or Vehicle Listing Ads) and Google Analytics. Certifications are highly valued. Proven ability to manage marketing budgets with a strong focus onlead generation and ROI. Exceptional attention to detail and strong analytical skills with the ability to interpret data, identify trends, and turn insights into action. Self-starter who thrives in a dynamic, entrepreneurial environment and takes initiative without needing direction. Excellent written and verbal communication skills.

Desirable Qualifications

Post-secondary diploma or degree in Marketing, Business, or a related field. Experience in the

automotive industry

or working with local/small businesses is a significant asset. Proficiency with tools such as Google Tag Manager, CRM systems, and Looker Studio.

SG Auto is an equal opportunity employer. We welcome applicants from all backgrounds and are committed to fostering a diverse and inclusive workplace. We thank all applicants for their interest, however, only those selected for an interview will be contacted.

Job Types: Full-time, Permanent

Pay: $70,000.00-$90,000.00 per year

Benefits:

Dental care Extended health care On-site parking
Work Location: In person