Job Description

:

The Digital Marketing Manager assignment ensures digital communications efforts deliver against their objectives to amplify the execution of a super-premium brand voice that drives value across the pet owner journey for ROYAL CANIN and EUKANUBA brands in Canada. This 15-month assignment will collaborate with internal/external stakeholders and agencies to plan, implement, and measure digital programs and web experiences to support business objectives that drive strategic vision. The role will also support in shaping and implementing digital capabilities that drive business value for the North America region.

What are we looking for?

1. Education & Professional Qualification

• Bachelor\'s degree in business, marketing, digital or relevant field
• Professional certification in digital, SEO/SEM or analytics an asset
• >3 years digital marketing experience

2. Knowledge/Experience

• Comfort working in digital platforms (i.e. UI/UX, content, analytics, workflow management, SaaS tools) & media (SEO/SEM, OLV, display, social, content) is required
• Ability to direct work and oversee agency resource engagement and performance
• Ability to work independently & collaboratively with cross-functional teams and to influence without direct authority
• CPG &/or science-based consumer brand experience preferred
• Digital agency &/or tech experience an asset

What will be your key responsibilities?

Digital Media:

• Media Planning: Own the brands\' overall digital media programming (SEM, OLV, display, social), from brief through strategy development & execution, leveraging media agency resources
• Resource Management: Oversee local scoping and manage performance of media agency resources. Oversee multi-million dollar budget that covers working, non-working and platform costs
• Brand Asset Development: Lead the implementation of Global equity building campaigns in the online space, from creative refinement through activation, partnering with the NA Creative and Content Lead to create regional efficiencies. Maintain communication with stakeholders as plans are developed or updated.
• Measurement: Develop & maintain quarterly KPI reporting on overall digital media performance. Oversee ongoing brand health tracking through external research resources.

Web Experience:

• Stakeholder Management: Solicit input and ongoing feedback from Royal Canin Canada business unit stakeholders to develop holistic perspective of content needs for digital execution. Maintain communication with stakeholders as plans are developed or updated.
• Web Roadmap and Execution: Partner with the US Content Manager to understand global and US content roadmap and work to harmonize needs and opportunities for Canada into an overall web content roadmap for North America. Oversee deployment of web content through North America internal and external resources including translation and publishing.
• Web Project Consultation: Support transformative digital and web experience projects from business perspective such as Product Finder, Ratings & Reviews, Customer Data Platform, etc. Oversee content update needs in support of globally led Sitecore CMS platform upgrade project. Leverage analytics & business priorities to make recommendations to better deliver a best-in-class digital experience in partnership with Digital Technologies team.

What can you expect from Mars?

• Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we\'re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

#LI-CH1

#LI-HYBRID

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

eQuest