Job Description

Let us welcome you home.

Optima Living operates Independent Living, Assisted Living, Supportive Living, Memory Care and LTC communities in Alberta and British Columbia. Our communities are among the best places to live in Western Canada.

Our Vision: For every person to feel at home.

This is truly supported by our credo. \xe2\x80\x9cLet us welcome you home.\xe2\x80\x9d This vision for our residents is also very true for our dedicated team members. When you work with Optima Living you will feel welcomed, supported and motivated.

Are you a creative and analytical digital marketing enthusiast who thrives in a fast-paced environment? Do you have a passion for leveraging data-driven insights to develop and execute successful marketing strategies that drive new leads? If so, we have an exciting opportunity for you! We are seeking a skilled and motivated Digital Marketing Specialist to join our dynamic marketing team. In this role, you will be responsible for all things digital, including social media management and newsletter strategy and implementation for multiple communities across Alberta and British Columbia.

This position can be based in either Vancouver or Edmonton.

Responsibilities:

• Digital Strategy and Execution: Develop, implement, and manage comprehensive digital marketing strategies to drive brand awareness, engagement, and conversion across various online channels.
• Data Analysis: Perform in-depth data analysis and generate regular reports to track key performance metrics, identify trends, and provide actionable insights to optimize marketing campaigns.
• Content Creation: Create, curate, and manage engaging and relevant content for our website, social media platforms, email campaigns, Youtube (Optima Living TV) and other digital channels
• Social Media Management: Create a plan of execution including content scheduling, engagement strategies, and performance tracking.
• Paid Advertising: Manage and execute paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and more.
• Website Management: Oversee the company\'s website, ensuring it remains up-to-date, user-friendly, and optimized for search engines (SEO).
• Newsletter Strategy and Implementation: Develop and execute a comprehensive newsletter strategy, including content creation, scheduling, and audience segmentation.
• Cross-functional Collaboration: Collaborate with cross-functional teams to coordinate marketing initiatives and ensure consistent messaging across all digital channels.
• Project Management: Project manage various marketing campaigns from inception to execution, ensuring deadlines and objectives are met.
• Online Reputation Management: Monitor and respond to online reviews, comments, and inquiries in a professional and timely manner.
• Stay Informed: Stay up-to-date with industry trends and emerging digital marketing technologies, providing recommendations for innovative strategies.

Qualifications:

• Bachelor\'s degree in Marketing, Business, or related field (or equivalent work experience).
• Three years of hands-on experience in digital marketing with a strong focus on reporting, analytics, social media management, content creation, project management, website management, and communications.
• Proficiency in using digital marketing tools such as Google Analytics, social media management platforms, email marketing software, and project management tools.
• Solid understanding of SEO principles and best practices to improve website visibility and performance.
• Excellent written and verbal communication skills, with the ability to create compelling and engaging content for various digital platforms.
• Strong analytical skills, with the ability to interpret data, generate insights, and make data-driven recommendations.
• Detail-oriented with exceptional organizational and time management abilities.
• Creative mindset and a strong eye for design, with experience in graphic design being a plus.
• Proven track record of successful digital marketing campaigns and projects.
• Certifications in digital marketing disciplines are a plus.
• Commitment to and support for the Vision, Mission, and Values of Optima Living.
• Ability to thrive independently while managing multiple location brands.
• Please note this is an in office position.

Conditions of employment:

• Clear Police Background Check.
• COVID-19 vaccination. Note that this requirement will be waived if you did not receive the vaccination due to any legislated protected human rights grounds.

Benefits of working with Optima Living:

• Truly awesome teammates
• Welcoming work environment
• Optima Days

All the usual perks: * Dental care

• Extended health care
• Life insurance
• RRSP match
• Paid time off
• Employee assistance program
• Vision care

#IDOR

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Optima Living