Job Description

Company Description
At Techo-Bloc, we aren\xe2\x80\x99t just paving patios \xe2\x80\x93 we\xe2\x80\x99re paving the way for great careers! Founded on a culture of innovation, we manufacture landscaping products focused on design, durability and flair. Our growing team is seeking passionate people, ready to make an impact. Intrigued? Come grow with us. Why Work for Us Techo Bloc offers its valued employees a competitive salary and a comprehensive benefits package. Here are a few of our perks:

• Resources that are invested in your success
• Dynamic experience learning and evolving career path
• Great chance to develop your skills and grow
• Epic barbecues and Christmas parties
• Hybrid work model
• Free access to a virtual family doctor through virtual care
• RRSP with employer contribution
• Generous bonus program
• Snack filled kitchens
• Free parking
• Considerable referral bonuses
• Employee discounts on Techo-Bloc\xe2\x80\x99s products
• Employee Assistance Program (EAP available 24/7)
• \xe2\x80\xa6and more!

More Than Just an Opportunity: The Digital Marketer will play an important role in our digital team. Reporting to the Digital Director, you will oversee our Digital Marketing Platforms (SEO/SEM/Analytics etc.), manage digital agency relationships, take the ownership of our digital marketing strategies, and lead us to success through smarter acquisition & conversion. This is a perfect timing to take a fresh start, as you will become part of our 2023\xe2\x80\x99s core marketing strategy, use your experience & knowledge to take YOUR CHANCE TO SHINE. Your Day-to-Day Matters:

• Take the ownership of Techo-Bloc\xe2\x80\x99s digital performance (traffic & conversions from SEO/SEM/Social/Automation, etc.)
• Initiate tactics that optimize different types of marketing conversions such as social ads, organic search, landing pages, posts, emails, remarketing campaigns, etc.
• Manage our external digital marketing consultants/agencies/freelancers by clarifying needs & challenging their delivery
• Explain digital information to non-digital colleagues
• Manage conversion budget & propose better ad spending model
• Execute on SEO/SEM practices & optimization
• Help achieve stronger social media performance with our Social Media Manager
• Optimize marketing automation process with our Marketing Automation Specialist for simplification & conversion purposes
• Stay up-to-date and experiment with new online & industry trends

Qualifications

• University or College Degree in Management, Marketing, or related fields
• 5 years of experience in digital marketing field
• Experience in managing agency relationships, good at clarifying needs & providing feedback to agencies (able to challenge them)
• Highly self-organized, can prioritize things based on their importance & urgency
• Have a strategic, creative mindset while also willing to get hands dirty
• Able to communicate effectively in English, (English is required in order to service our customers and suppliers based in the United States and outside Quebec)
• Extensive knowledge and experience on SEM & SEO: Ad Bidding, Budget Management, Keyword Research, Competitive Analysis, Content Optimization, Lead Nurturing & Conversion Tracking, Technical SEO
• Experience in managing SEM platforms expecially Facebook, Instagram, Pinterest & LinkedIn
• Solid knowledge of digital marketing platforms including GA 4, Google Ads, Data Studio, Google Tag Manager, HubSpot, Unbounce
• Knowledge of PowerBI and/or Cloud Data Warehouse is a big plus

Additional Information
We thank all applicants for their interest; however, only those under consideration will be contacted.