Job Description

About us

Strauss Naturals(TM)

Strauss Naturals(TM) is a natural health products manufacturer and has been helping people regain their health since 1980. Strauss products are the result of eight generations of practice, development, production and application of natural herbal tinctures. As a customer centric business, we ensure that the customer is at the center of our business's philosophy, operations, or ideas. www.straussnaturals.ca.

Our work environment includes:

Modern office setting Food provided Work-from-home days Relaxed atmosphere Flexible working hours On-the-job training Safe work environment Casual work attire

Job Summary

We are seeking a results-driven and highly organized

Digital Marketing & E-Commerce Specialist

to manage and grow our digital presence across Canadian and U.S. platforms. This role spans a broad scope--from social media and website management to Amazon, SEO, webinars, and email marketing--requiring both creative strategy and strong technical execution. Experience in the health and wellness industry is highly valued.

Key Responsibilities:

1. Social Media Management

Manage content, posting, engagement, and analytics for Facebook, Instagram, TikTok, and YouTube. Collaborate with Wellness Experts to create educational and brand-aligned content

2. E-Commerce & Website Management (Canada & USA)

Maintain and improve both Canadian and U.S. websites, ensuring user-friendly design and seamless functionality Monitor performance through analytics and reporting Oversee app integrations, Subscribe & Save programs, and affiliate marketing efforts

3. Amazon USA Management

Manage listings, A+ content, advertising campaigns, and performance reporting on Amazon Seller Central

4. Email Marketing

B2B and B2C Build and execute campaigns for promotions, product launches, and webinars Manage list segmentation and customer engagement through platforms like Klaviyo or Mailchimp

5. SEO & Google Ads

Implement and manage SEO strategies for content and e-commerce Set up and optimize Google Ads and PPC campaigns to drive qualified traffic

6. Webinar Marketing & Coordination

Promote monthly webinars and manage setup in collaboration Keynote Speakers Track webinar performance and follow-up marketing

Experience Requirements:

Proven working experience in digital marketing, social media, and website analytics, ideally within the health and wellness or natural products industry

Quantifiable Achievements from previous roles

Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMrush, Hotjar) Demonstrated success managing SEO/SEM, marketing databases, email campaigns, and display advertising Highly creative with a strong ability to identify target audiences and develop engaging digital campaigns Hands-on experience setting up and optimizing PPC campaigns across all major platforms (Google, Meta, etc.)

Application Process:

To apply, please submit the following by

July 25th

:

Cover letter Resume -

Please properly highlight/quantify your job related achievements in your previous roles - (e.g., revenue growth, ROI from campaigns)

Three (3) professional references
Job Types: Full-time, Permanent

Pay: From $55,000.00 per year

Benefits:

Casual dress Dental care Extended health care On-site parking Profit sharing Store discount Vision care
Flexible language requirement:

French not required
Schedule:

Monday to Friday
Education:

Secondary School (required)
Experience:

Marketing: 2 years (required) Social media management: 2 years (required)
Location:

Kamloops, BC (preferred)
Work Location: In person

Application deadline: 2025-07-25
Expected start date: 2025-08-01