Job Description

Reporting to the General Manager, the Marketing Manager will work closely with our Product Category Managers and Store Managers to develop and implement marketing strategies drive store and Ecom sales. This position requires a self-motivated individual with great people skills that works well in a team positions. This is a fulltime position with approximately 40 hours per week. Some weekend days may be required. The role involves both creative and performance reporting.

Responsibilities:

- Create and Maintain NorthLine Brand Standards (Logos, Slogans, Colors, Fonts, etc).

- Monitory and Report (using Google Analytics) on Key Performance Indicators (Traffic, conversion, revenues, Cost per Click, etc).

- Email Marketing

Email Campaign Calendar Email Creative / Graphic Design Customer Email Database Maintenance Setup and Monitor Remarketing Emails
- Online Advertising

Graphic Design for Online Ads. Monitor and Update Online Ad Performance (Google, Bing, etc) Setup and Monitor Remarketing Ads
- Website/Social Media/ Ecommerce and SEO

Oversee our Facebook, Instagram, Youtube, X and other social media platform with a focus on back linking to our website and generating sales. Monitoring and Reporting on performance. Creation of Instructional Videos for Youtube and our website. Website Content - Work with Category Managers to create content (video, graphics, pages, etc) for website (ie Buyers Guides, Instructional Videos/graphics, etc). Ensure web pages are optimized for speed. Monitor and Report on Website performance (traffic, conversion, revenue/transaction).
- Other

Keep store hours up to date on 3rd party applications (like Google & Yelp). Keep a record of all relevant login information usernames and passwords for applications. Make sure Supplier websites have our website link (and our contact info).

Experience and Skills:

-Must have passion and involvement in one or more outdoor action sports (snowboard, ski, wakeboard, kiteboard, windsurf, wingfoil).

- Email Marketing

- Social Media Advertising

- Graphic Design (ie Photoshop or similar)

- Video Editing

- Ecommerce

- Google Analytics

- Google Ads

- Excel

Experience with Lightspeed Ecom and Mailchimp is an asset.

Perks:

Flexible Schedule Generous Employee Discount Program Demo products to test/ride.
Job Types: Full-time, Permanent

Pay: $20.00-$40.00 per hour

Expected hours: 15 - 25 per week

Benefits:

Casual dress Flexible schedule On-site parking Store discount Work from home
Application question(s):

The successful candidate must be passionate and involved in action sports. Specifically snowboard, ski, wakeboard, kiteboarding, windsurfing, foiling). Please provide your experience with these sports. For example years participating, competitions, where you do them, what gear (brand/model) you have used.
Work Location: In person