Job Description

Company Overview

X-Rival Fitness is a growing Canadian retailer of fitness equipment with four retail stores and an active Shopify store. We focus on delivering quality products and helpful service to fitness customers Canada-wide.

Role Summary

We are seeking a creative, hands-on Digital Marketer to own our social and digital presence while also playing a substantive role in the daily operation of our Calgary showroom and on-site warehouse. This blended position requires someone who can produce content and analyze performance, and who is equally comfortable handling sales, administration, inventory, and store upkeep.

Marketing Responsibilities

Develop and implement social media strategies for Facebook, Instagram, TikTok, X, and LinkedIn. Produce engaging content including short-form videos, product videos, and visual graphics. Schedule social content, manage community engagement, and monitor platform performance. Track and analyze digital metrics (Google Analytics and platform insights) and provide recommendations to improve results. Coordinate with external SEO/Google Ads partners and assist with basic on-page SEO tasks. Conduct competitor research and stay current with digital marketing trends to refine strategy.

Sales, Administration & Operations Responsibilities

Serve as a regular member of the Calgary showroom sales desk: assist customers, guide product selection, and complete sales transactions. Sales is a meaningful, consistent component of this role. Perform administrative duties including processing orders, tracking deliveries, maintaining accurate records, and updating product listings. Assist with product assembly, inventory counts, stock organization, and general upkeep of the showroom and on-site warehouse. Load products into customer vehicles and move items between the showroom and on-site warehouse as required. Support in-store promotions, events, and cross-functional operational needs.

Candidate Profile

Demonstrated experience in social media management or digital marketing. Comfortable with customer-facing sales and able to complete transactions and provide product recommendations. Experience creating visual content and short videos; basic video production skills preferred. Familiarity with social scheduling and analytics platforms and ability to interpret performance data. Strong written communication and organizational skills; able to balance digital projects with in-store responsibilities. Physically able to assist with moving product and loading customer purchases (light-moderate lifting). Positive, proactive, and team-oriented mindset. Interest in fitness and equipment is an asset.

Preferred Skills

Experience with Shopify product listings and content management. Prior experience producing product demo videos. Working knowledge of SEO best practices and paid social campaigns.

Compensation & Growth

$20-$25/hour, commensurate with experience. Full-time hours (35-45/week) with opportunities for increased responsibility as the business grows. A varied, hands-on role that provides visibility across marketing, sales, and operations.
Job Type: Full-time

Pay: $20.00-$25.00 per hour

Expected hours: 35 - 45 per week

Benefits:

Casual dress On-site parking
Work Location: In person