Job Description

Summary Role Title: Digital Marketing Manager
Department: Sales & Marketing Role Overview The role of this position is execution of developing, implementing, tracking and optimizing our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. General Accountability The Digital Marketing Manager will report to the Director but work closely alongside the Sales Team to ensure a coordinated approach to the market. All activities are to consistently demonstrate a commitment to Company Core Values and Strategic Plans. Qualifications Education and Experience

• Bachelor/Master degree in Marketing, Media, Communication or related field
• A minimum of one year experience in online marketing
• Demonstrable experience leading and managing SEO/SEM, marketing databases, email campaigns, social media and/or display advertising
• Extensive experience and knowledge of Google Adwords, Google Analytics, LinkedIn, Facebook

Ads, etc.

• Experience in optimizing landing pages and user funnels
• Experience in setting up and optimizing efficient Google Adwords campaigns
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture,

WebTrends)

• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Up-to-date with the latest trends and best practices in online marketing and analytics
• Practical experience with Wordpress
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Competencies

• Strong analytical skills and data-driven thinking
• Must be detail oriented and discerning
• Ability to work independently as well as in a team

• Self-motivated, accountable and possesses excellent communication skills (both written and oral)
• Strong accountability and time management skills
• Advanced organizational, planning, and prioritization skills
• Strong analytical skills and data-driven thinking
• Values relationships with coworkers, customers, and stakeholders, and up-holds the core value that honesty and trust are paramount
• Possess a strong belief in ethics and integrity
• Proficient in the use of MS Office Suite and cloud-based office systems (i.e. Smartsheet,

Salesforce)

• Ability to travel in Canada and the USA

Primary Responsibilities

• Translate the company\xe2\x80\x99s objectives into marketing strategies
• Plan and execute all digital marketing, including SEO/SEM, website, email campaigns, ad campaigns, social media posts and any display advertising o Design, build and maintain our social media presence o Update and maintain our website o Measure and report performance of all digital marketing campaigns, with the following

KPI\xe2\x80\x99s:
\xe2\x96\xaa Conversion rates
\xe2\x96\xaa Cost per conversion (CPC)
\xe2\x96\xaa Lead to close ratio
\xe2\x96\xaa Return on ad spend (ROAS)
\xe2\x96\xaa Cost per acquisition (CPA) o Identify market trends and insights, and optimize spend and performance based on that info o Plan, execute, and measure experiments and conversion tests o Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Manage promotional products & marketing print material
• Assist with event organization when required (e.g. trade shows)
• Brainstorm new and creative growth strategies

Working Conditions

• Expected to adhere at all times to Company Policy, Corporate Safety Policy, and IT Policy
• As we occupy a multi-tenant building, employees are requested to respect designated areas
• Work will primarily occur in a corporate office environment, but remote work is possible

Job Types: Full-time, Permanent Salary: $45,000.00-$75,000.00 per year Benefits:

• Flexible schedule
• On-site parking

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Bolton, ON: reliably commute or plan to relocate before starting work (required)

Application question(s):

• Can you provide a verifiable record of success in this field?

Work Location: Hybrid remote in Bolton, ON