Job Description

• Do you believe that great marketing is about more than running ads and interrupting people?
• Do you want to help more students and parents benefit from a service that makes a difference?
• Are you looking for the opportunity to show your company, its customers, and yourself what you're capable of as a marketer?

Collegewise is looking for a Digital Marketing Manager to join our marketing team. This is a remote position, and candidates must be located in Canada.

Who we are
Collegewise is a college counseling company that guides high school students through the college admissions process. We bring sanity, perspective, and clarity to an often confusing and anxiety filled time for families--ensuring that students have the resources and advice they need to confidently navigate their journey to college.

Since 1999, we've helped more than 12,000 "A" students, "C" students, and everyone in between apply and get accepted to schools--sometimes famous, often not--that they're excited to attend. And we do it all with just the right mix of advice, encouragement, and occasional cheerleading to ensure their college admissions process goes smoothly and thoughtfully. We also speak in public, write, and constantly look for ways to spread relevant college planning information to anyone who needs it--whether or not they join our program.

What we do
To learn more about our inspiring work, check out this .

How we work
To get a solid intro to our culture and the amazing people we work with, watch this . You can also learn more about our culture, work style, and benefits .

What's the job?

As our Digital Marketing Manager, you will be responsible for the development and execution of the digital marketing strategy for Collegewise The role will be heavily entrepreneurial as you'll kick-start and grow a digital marketing division.

What success looks like:

Leadership and Initiative

• Participate as an active member of the marketing team, contributing ideas to improve structure and processes
• Ensure brand consistency across all channels.
• Generate innovative ideas to increase traffic and drive growth, working closely with the technology and broader marketing team.
• Work closely with marketing and sales teams to understand campaign needs and ensure campaigns support revenue and lead goals and develop campaigns that deliver these leads.
• Manage the annual digital campaign planning process to determine the strategy, budget and timeline for next year's campaigns.

Digital Campaign Execution

• Design and implement digital marketing strategies, including all web, SEO/SEM, social media and display advertising campaigns.
• Build and manage a digital marketing roadmap
• Consistently launch paid advertising campaigns across all markets managed
• Collaborates with internal teams to create landing pages and optimize user experience
• Research SEO keywords and develop optimization strategies that increase the company's search engine results rankings
• Test and refine new marketing approaches and channels to reach and engage key audiences.

Analysis and Reporting

• Ensure regular reporting on performance and opportunities for growth.
• Produce qualitative reports for all digital marketing activities, inclusive of development, tracking metrics, and success criteria for all programs and activities.
• Identifies trends and insights and optimizes spend and performance based on the insights
• Consistently track leads, lead progress, and sales/revenue generated from your activities.
• Drive in-depth reviews of digital campaigns to determine opportunities for improvement and optimization.

How you'll know you're crushing it:

• Digital marketing revenue targets achieved across all markets managed.
• Strong ROI across digital marketing channels.
• Positive stakeholder feedback.
• Consistent tracking, reporting, knowledge sharing, and rapid iteration.

You might be the person we're looking for if:

• 5+ years of experience developing and executing social media strategies and paid advertising campaigns across Facebook/Instagram and Google.
• Experience working with other paid advertising platforms such as or similar to YouTube, LinkedIn, Snapchat, and TikTok.
• Understanding of SEO and search engine algorithms and ranking methods
• Excellent verbal and written communication skills.
• Experience managing multiple projects in a fast-paced environment with other team members and stakeholders.
• Ability to productively and efficiently collaborate with a globally dispersed team.
• Outstanding analytical and problem-solving skills.
• Exceptional learning agility.
• Experience with Google Analytics, Hubspot, Tableau or close equivalents for each is preferred.
• Basic understanding of the US college admissions process.

The details

• Salary: Competitive and dependent on experience and potential.
• Start date: We'd like our new digital marketer to start as soon as possible, but we can be flexible to accommodate the right person.
• Location: Remote (can be based anywhere in the Canada)

We want to hear from you
If you're excited about this opportunity but unsure if you're the right fit, we hope you'll take a shot. There is no such thing as a perfect applicant (or a perfect job, for that matter). And we promise to give a fair and thorough read to every applicant who takes the time to submit a thoughtful application to us.

We embrace diversity of age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective, and we know we'll build a stronger company together. Creating an environment where everyone, from any background, can do their best work is the right thing to do. And we hope you're excited to embrace and contribute to our efforts.

How to Apply
We really enjoy working with people who are clear thinkers and equally clear communicators. And you're more interesting than a generic "insert-name-of-company-here" letter. So please be yourself and use your letter to help us get to know the real you. You might also consider checking out our .

Then submit your information via our application. You will receive a confirmation email shortly after your application is submitted.

Questions?
Feel free to email us at jobs@collegewise.com (please no phone calls). We promise to respond to you quickly.

Thanks for reading our post. We'd love to hear from you, but if we don't, we hope you find the perfect professional fit someplace else.

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