Job Description

Position: Digital Engagement Specialist


Location: Hamilton, ON


Reporting to: Director, Marketing

Ready to shape the future of digital engagement in the automotive industry?

Are you a creative powerhouse with a passion for social media, storytelling, and community building? Do you thrive in fast-paced environments where innovation meets impact? At the Queenston Automotive Group, we're not just selling cars -- we're driving experiences, building relationships, and working to redefine what it means to connect with customers online.



We're on the hunt for a

Digital Engagement Specialist

who's eager to make waves across platforms, spark conversations, and elevate our brand voice in fresh, exciting ways. If you're trend-savvy, data-driven, and love crafting content that resonates, this is your chance to join a dynamic team that values creativity, collaboration, and growth.

About Us:

The Queenston Automotive Group is a leading name in the automotive industry, known for our commitment to excellence and customer satisfaction. From modest beginnings, we've grown into a thriving enterprise with locations in Hamilton, Burlington, and Guelph, employing over 250 professionals. We proudly sell and service top brands like Chevrolet, Buick, GMC, Honda, Mazda, Nissan, and Infiniti. Our team provides high-quality new and used vehicles and exceptional service.

What we are looking for:

We're seeking a Digital Engagement Specialist who excels at cultivating meaningful connections on social and emerging platforms. The role ensures ongoing engagement on social platforms, staying ahead of emerging trends, and maximizing reach through advertising campaigns. Reporting to the Director of Marketing, the ideal candidate will have a strong passion for engaging in social media, monitoring analytics, optimizing performance, creating content and maintaining a consistent brand voice.

Key Responsibilities:

Monitor and manage engagement across social media and emerging platform communities (e.g. X, Meta, YouTube, Instagram, Threads, etc.) Analyze social metrics and audience behaviour to inform strategic adjustments and optimize performance Identify and activate new platform opportunities and trending formats to elevate engagement and reach Create engaging video content for social media and digital advertising Stay on top of video trends and suggest fresh, creative approaches Work with the marketing team to deliver edited videos that meet brand guidelines, deadlines, and creative briefs Support community growth initiatives, including influencer and partner engagement, to expand visibility Collaborate with marketing, sales, service and parts teams to align digital experiences with broader brand objectives Build and maintain relationships with media outlets, partners, and influencers to maximize exposure opportunities Provide insights and recommendations based on data to strengthen digital performance and community loyalty Ensure all digital initiatives comply with brand guidelines, industry standards, and regulatory requirements and are inclusive and accessible Perform other duties as assigned

What you bring:

Ability to react promptly to online engagement, trends, and time-sensitive opportunities Proactive, with the ability to take initiative without requiring constant direction Proficient digital platform skills, including analytics and ad management tools Proficiency with editing software (e.g., Adobe Premiere Pro, Cap Cut Pro, or similar). Adaptability and innovative thinking Highly detail-oriented with excellent organizational skills

Qualifications & Preferred Skills:

Bachelor's degree or diploma in Marketing, Communications, Digital Media, or a related field Minimum 2 years of professional experience in digital engagement, social media management, and/or community management roles Proven experience in videography and video editing (portfolio required) Strong analytical mindset with proficiency in social analytics tools and dashboards Solid understanding of SEO principles, content management systems, and digital marketing tools Experience with digital advertising platforms such as X, Meta Business Suite, YouTube Studio, TikTok Creator Tools, and GA4 Excellent communication and interpersonal skills with the ability to engage authentically and uphold brand voice Trend-savvy and curious about emerging platforms, with a passion for testing new engagement tactics Collaborative spirit with the ability to work cross-functionally across marketing, sales, and service teams Experience creating social and digital campaigns, online events, or influencer/community partnerships Exposure to audience segmentation and engagement tactics across diverse digital communities Strong attention to detail and a creative eye for composition and storytelling Bachelor's degree or diploma in Marketing, Communications, Digital Media, or a related field (or equivalent experience) A passion for the Automotive industry Reliable transportation for on-site shoots

Why Join Us?

Growth Opportunities: Vast potential for career advancement. Competitive Compensation: Attractive salary package. Comprehensive Benefits: Includes a Company-matched RRSP and pension program. Training and Development: Extensive support for your professional growth. Company Events: Participate in team-building activities and company events. Dynamic Workplace: Be part of a team where your contributions truly matter.


In accordance with the Ontario Human Rights Code and Accessibility for Ontarians with Disabilities, a request for accommodation will be accepted throughout the hiring process.


We are an equal opportunity employer that welcomes all applicants including persons with disabilities, visible minorities, women, and aboriginals. We thank you for your interest, however, only those applicants selected for an interview will be contacted.