Job Description

The Centre for Aging + Brain Health Innovation (CABHI) has an opportunity for a
DIGITAL COMMUNICATIONS SPECIALIST Permanent Full Time
70 Bi-Weekly Hours | Non-Union |Days shift
CABHI is at the forefront of the agetech revolution having funded and accelerated more than 450 companies, projects and innovative solutions to improve the quality of life of the world\xe2\x80\x99s aging population including and especially those living with or at risk of developing dementia. With follow on funding of more than $560M generated by CABHI portfolio companies, CABHI\xe2\x80\x99s work accelerates the adoption of these innovative solutions, ensuring more people can age as they choose in the setting of their choice. The CABHI Marketing and Communications team is responsible for developing and executing marketing and communication strategies for a wide range of internal and external audiences to support CABHI\xe2\x80\x99s operational plan, business goals, strategic objectives and brand awareness goals. The team manages CABHI\xe2\x80\x99s reputation, brand stewardship, social and digital media, event planning, content storytelling, media relations, marketing outreach and audience engagement. Reporting to the Director of Business Development, the Digital Communications Specialist works closely with the MarCom team to ensure consistency and alignment of messaging.

Responsibilities include but are not limited to:

• Develop digital content marketing and communications strategies with internal stakeholders to grow audience size and engagement, including ROI analysis, developing and tracking relevant success metrics
• Create and manage CABHI\xe2\x80\x99s social media, web and digital content, including coordination of related materials with relevant departments
• Develop and maintain a cross-platform content strategy and calendar that encompasses the goals of CABHI and aligns with the company\'s brand, tone, and shared team KPI\xe2\x80\x99s
• Develop and maintain marketing/communication tactics for CABHI\xe2\x80\x99s virtual end user community engagement platform (called \xe2\x80\x9cLeap\xe2\x80\x9d) to support recruitment, engagement and growth of active users
• Manage multiple campaigns simultaneously and maintain accuracy and attention to detail across all initiatives
• Conduct research and make recommendations that leverage social media and web analytics to optimize marketing and communication strategies
• Generate KPI tracking reports, as required, to provide a summary of analysis, make recommendations and improve the effectiveness of digital communications and marketing initiatives
• Interview internal and external stakeholders to write, edit and proofread short form content stories about the impact and role of CABHI and its funded projects/innovations
• Support the ongoing development of CABHI marketing and distribution lists, focusing on researching industry organizations, research groups, and healthcare stakeholders who are relevant to CABHI programs and marketing activities
• Maintain and share a weekly list of media mentions of CABHI, CABHI partners, competitors, and related organizations
• Collaborate with marketing, communications, and other CABHI teams to coordinate brand awareness and marketing
• Provide marketing and communications support for event launches and logistics coordination
• Stay current and provide thought leadership to the team on best practices in digital marketing including social media and audience recruitment and engagement
• Help support creation and promotion of CABHI\xe2\x80\x99s Community of Innovation podcast series
• Performs cross-functional and other duties as assigned and /or required

Qualifications include but are not limited to:

• University degree in Communications, Media Studies, Media Information & Technology, Marketing, Publishing, English, Journalism or a related field with emphasis on written communication, multi-media or equivalent qualification
• Work Experience in Healthcare, Technology, or Start-Ups is an asset.
• Minimum of 3 years\xe2\x80\x99 related experience developing content including researching, writing and editing copy across a broad range of media, including digital, social and print
• Minimum of 3 years\xe2\x80\x99 experience planning and coordinating events
• Relevant knowledge/experience in the health care space preferred
• Graphic design experience (Adobe Creative Suite, InDesign, Photoshop, Illustrator) an asset
• Strong computer skills with proficiency in Microsoft Office (Word, Excel, Outlook and PowerPoint)
• Excellent knowledge of social and digital marketing platforms and tools (Facebook, LinkedIn, Twitter, YouTube, Podcast services, Adobe Creative Cloud, Mailchimp, Eventbrite etc.)
• Strong interpersonal and oral/written communication skills
• Excellent ability to accurately turn complex information into lay language
• Excellent written and oral communication skills to gather accurate information and data and to conduct interviews with innovators, health care professionals, industry partners, caregivers and end-users (clients)
• Able to work under tight deadlines
• Maintains confidentiality/privacy of information where appropriate
• Well-organized and detail oriented

Date Posted: November 1, 2023 Internal Closing Date: November 7, 2023
Total Compensation

• Competitive salary and vacation
• Enrolment in the Healthcare of Ontario Pension Plan (\xe2\x80\x9cHOOPP\xe2\x80\x9d)
• Access to 24/7 Employee Assistance Program

INTERNAL APPLICANTS: Please submit your application online through the Baycrest intranet. Failure to include your resume may affect your candidacy for this position. All communication related to this job posting will be sent to the email address used to submit your application.
EXTERNAL APPLICANTS: Please submit your application online by clicking the Apply button below.
JOIN OUR TEAM: ABOUT CABHI A solution accelerator for the aging and brain health sector, CABHI provides funding and support to innovators for the development, testing, and dissemination of new ideas and technologies that address unmet brain health and seniors\xe2\x80\x99 care needs. Established in 2015, it is the result of the largest investment in brain health and aging in Canadian history. CABHI is a unique collaboration of health care, science, industry, not-for-profit and government partners whose aim is to help improve quality of life for the world\xe2\x80\x99s aging population, allowing older adults to age safely in the setting of their choice while maintaining their cognitive, emotional, and physical well-being. This position is currently set up as a hybrid work environment. Connect with CABHI Twitter | LinkedIn | Facebook | Newsletter | Website Please note that Baycrest has implemented mandatory vaccination for all employees. It is a condition of employment that new employees provide proof that they are fully vaccinated against COVID-19 prior to the start date of employment. This means that all new employees must have received all required doses of a COVID-19 vaccine approved by Health Canada at least 14 days prior to their start date. In addition, it is a condition of employment that all new hires obtain and submit proof of all booster vaccines as approved and recommended by Health Canada. Applicants who have appropriate written proof of a medical reason, or a reason pursuant to the Ontario Human Rights Code, for not being fully vaccinated against COVID-19 may provide such documentation to the Human Resources department. Such situations will be considered on a case-by-case basis.
Remarkable people of Baycrest Health Sciences
are changing the future of brain health and aging.
Thank you for your interest in joining Baycrest. Only those selected for an interview will be contacted.
Baycrest is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (\xe2\x80\x98AODA\xe2\x80\x99). If you require accommodation for disability during any stage of the recruitment process, please notify Human Resources at recruitment@baycrest.org or 416-785-2500, ext. 2961.
All successful candidates will be required to complete a police reference check/vulnerable sector screen and submit proof of two doses of vaccination against COVID-19, unless exempt. Such exemptions will be considered on a case-by-case basis.