Job Description

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Job ID:

J0622-0914

Job Type:

Temporary Assignment or Contract

Duration:

24 mois / 24 months

Job Category:

Communications, Marketing and Public Relations

Open Positions:

1

Faculty / Department:

Office of the Vice-President, International and Francophonie / Marketing and Communications

Campus:

Main campus (downtown)

Union Affiliation:

Support Staff (SSUO)

Date Posted:

March 28, 2023

Closing Date:

April 21, 2023

Hours per week:

35

Salary (Grade: 10) Hiring salary range
$73,537-$92,891

*Job title under review

The University of Ottawa-A crossroads of cultures and ideas

The University of Ottawa is home to a dynamic community of over 50,000 students, faculty and staff, who live, work and study in both French and English. Our campus is a crossroad of cultures and ideas, where bold minds come together to inspire game-changing ideas. We believe in the power of representation, and that increasing the diversity of our faculty and staff supports this objective. Our goal is to provide students with the best possible learning experience, in an environment that reflects the diversity of its people, their ideas, and their identities.

We are one of Canada\'s top 10 research universities-our professors and researchers explore new approaches to today\'s challenges. One of a handful of Canadian universities ranked among the top 200 in the world, we attract exceptional thinkers and welcome diverse perspectives from across the globe. Our employees come together around the shared purpose of constant improvement, personal development, service excellence, teamwork and a passion for learning with a desire to make uOttawa and the world a better place. Everyone\'s contributions are valued, we all play a part in making uOttawa a world-class institution. Most importantly, we make it possible for you to achieve your full potential. Because at uOttawa, you belong!

*This position may be eligible for a telework arrangement. Learn more about our telework guidelines

About the faculty/service: Office of the Vice-President, International and Francophonie

The Office of the Vice-President, International and Francophonie oversees the design, coordination and implementation of internationalization strategies across uOttawa. This includes establishing international private and public sector partnerships, supporting the internationalization of research and curricula, and expanding international opportunities for the uOttawa community. The Office is also mandated to carry the University\'s vision for the Francophonie and to promote its leadership role within the Ontario, Canadian and international Francophonie and its bodies, as set out in the University\'s new strategic plan, .

Position purpose:

Reporting to the Associate Director, Marketing and Communications, as a member of a highly integrated and creative communication team, the Digital and Social Marketing Strategist will provide strategic direction, builds, optimizes, and manages comprehensive and compelling digital and social marketing strategies.
The Strategist develop innovative, attractive and optimized communications tools and tactics. The incumbent specializes in writing and content creation adapted to each targeted platform and recommends approaches and the tools needed to deliver a solid strategic plan aligned to the business and communication needs of the Office of the Vice-President, International and Francophonie contributing to provincial, national and international outreach and positioning.

What you will bring:

Bachelor\'s degree in a related field (digital media, digital marketing or digital communications), or equivalent experience.
Minimum of 3 years of experience in the creation, implementation and evaluation of digital marketing and social media strategies and plans.
Experience using metrics to assess performance of websites, campaigns and digital channels to deliver strategies, and providing recommendations.
Bilingualism - both oral and written.
Advanced knowledge of tools and technology including online advertising platforms (Ex.: Google ads, Facebook ads), social media publishing platforms (Ex.: Buffer), statistical analysis software (ex.: Google Analytics, Data Studio, Site Improve, Search Console), SEO/SEM tools, Client Relations Managers - CRM (Talisma an asset), Web content management tools (Drupal an asset).
Knowledge of the web design process, usability and accessibility best practices and standards as it pertains to digital communications, online advertising, digital marketing and social media channels.
Good organizational skills and strong capacity to manage and track multiple projects and demands with potentially conflicting timelines and milestones in a complex and fast-paced environment.
Knowledge of budget optimization of digital advertising platforms.
Strong writing skills and an ability to articulate and document strategic plans.
Ability to prioritize solutions and strategic plans in line with requirements, scope and timeline.
Creativity for implementation of new technologies and budding ideas.
Ability to work flexible hours including evenings and weekends.
Ability to travel occasionally out of town.

Key Competencies at uOttawa:
Here are the required competencies for all or our employees at uOttawa:

Planning: Organize in time a series of actions or events in order to realise an objective or a project. Plan and organize own work and priorities in regular daily activities.
Initiative: Demonstrate creativity and initiative to suggest improvements and encourage positive results. Is proactive and self-starting. Show availability and willingness to go above and beyond whenever it is possible.
Client Service Orientation: Help or serve others to meet their needs. This implies anticipating and identifying the needs of internal and external clients and finding solutions on how to meet them.
Teamwork and Cooperation: Cooperate and work well with other members of the team to reach common goal(s). Accept and give constructive feedback. Able to adjust own behaviour to reach the goals of the team.

#LI-Hybrid

The University of Ottawa embraces diversity and inclusion in the workplace. We are passionate about our people and committed to employment equity. We are at our best when everyone has a seat at the table, and when we are made to feel like we belong. We foster a culture of respect, teamwork and inclusion, where collaboration, innovation, and creativity fuel our quest for research and teaching excellence. While all qualified persons are invited to apply, we welcome applications from Indigenous persons, racialized persons, persons with disabilities, women and LGBTQIA2S+ persons. The University is committed to creating and maintaining an accessible, barrier-free work environment. The University is also committed to working with applicants with disabilities requesting accommodation during the recruitment, assessment and selection processes. Applicants with disabilities may contact to communicate the accommodation need. All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.

Note: if this is a union position: The hiring process will be governed by the current collective agreement related to the union affiliation noted above; you can click to find out more.

University of Ottawa