Job Description

The Opportunity:

We are a leading Canadian financial services co-operative committed to being a catalyst for a sustainable and resilient society and our team is essential to deliver on this strategy. That's why we prioritize our people, to ensure we provide a strong culture and development opportunities which enables our team to thrive and to live our purpose. The best part is that you will work with people that care passionately about you, our clients, and our communities.

The Emerging Business Model (EBM) Tech team exists to deliver contextually relevant financial security that delight customers and partners in their moment of need. We design, build, and deliver digital first platform and services that enable data differentiated and hyper-personalized insurance propositions within ecosystem partners' experiences. When you join EBM Tech, you'll instantly become a key member of an agile, energetic, and ambitious digital platform engineering team. If you like the idea of engineering innovation at scale through digital, analytics, automation and contributing to a wide variety of next-gen integrated propositions, we think you'll love working at EBM Tech!

The Digital Analyst will interpret and understand visitor behaviour through the extraction and analysis of data generated by online user activity and web traffic pertaining to the EBM team.

How you will create impact:

Monitor and interpret web traffic data, and provide insights on bounce rates, funnel performance, conversion rates, and any other website related activity.

Support the implementation and maintenance of digital analytics tools (Google Analytics, Google Tag Manager) for new and existing web properties.

Communicate trends, pain points, metrics, opportunities, and actionable recommendations in verbal briefs, dashboards and reports to a wide-ranging business audience.

Identify and analyze new and potential product and services, markets, and advertising opportunities.

Create forecasts using operational, statistical tools and models, and provide value-added analysis to anticipate needs of digital and product teams.

How you will succeed:

You have an innovative mindset to improve operational efficiencies and ability to influence change, with a primary focus on client needs. * You use critical thinking skills to recognize assumptions, evaluate arguments, draw conclusions, and proactively propose solutions.

You have strong communication skills to clearly convey messages and explore diverse points of view.

You build trusting relationships and provide guidance to support the development of colleagues.

To join our team:

University Degree in a computer-science, online marketing, or a related field and 3 years of data analysis, reporting and presentation experience.

Knowledge of SEO and SEM best practices, segmentation, behavioral targeting, a firm understanding of traffic drivers.

Experience with digital marketing tools (Google Analytics, other DMPs, etc.), web content management, Accessibility for Ontarians with Disabilities Act (AODA), search, and retrieval systems, such as WordPress

Experience working with Statistical Analysis System (SAS), Statistical Package for the Social Science (SPSS), Statistical regression models and similar tools, dash boarding tools (e.g., MicroStrategy, Tableau) and advanced experience in Microsoft Excel.

What you need to know:

Add applicable working conditions

What's in it for you?

Training and development opportunities to grow your career.

Flexible work options and paid time off to support your personal and family needs.

A holistic approach to your well-being, with physical and mental health programs and a supportive workplace culture.

Paid volunteer days to give back to your community.

A comprehensive total rewards package, including competitive salary, bonus, pension and benefits.