Job Description

DAY Communications is Canada's leading advertising/communications agency focused on employer branding and recruitment marketing. DAY works with private and public sector clients across Canada in virtually every industry. Our expertise in strategy, creative, and has helped to create many of the country's most successful employer brands.What you will be doing: As the Digital Media Specialist, you will play a key role within the day-to-day planning and execution of digital media campaigns for a broad range of clients. In this role, you will:

• Develop media and campaign estimates
• Conduct keyword research, write ad copy and set-up paid search/paid social advertising campaigns (Google AdWords, YouTube, Facebook, LinkedIn)
• Perform ongoing review of 'live' campaigns, optimizing performance and moderating comments
• Manage and schedule social media content for agency and client pages
• Monitor campaign budgets across all digital media platforms
• Prepare analytics reports
• Assist with the account management of digital campaigns
• Stay up to date on digital media trends and industry best practices

What you will need for this position:

• Diploma or degree in digital advertising or communications is preferred
• Google Ads Certification
• Minimum 3 years of recent hands-on experience creating and optimizing campaigns on Facebook, Google and LinkedIn for multiple clients
• Exceptional copywriting skills with experience writing paid search/paid social ads
• Experience in managing social media content
• Experience developing short- and long-term media plans
• Ability to manage multiple campaigns and priorities with tight timelines
• Exceptional organization skills and extreme attention to detail
• Exceptional communication skills (written and verbal)

Your technical skills include:

• Facebook Ad Manager
• Google Ads Manager
• LinkedIn Campaign Manager
• Hootsuite
• Canva
• Highly proficient with Microsoft Excel
• Microsoft Outlook, Word, and PowerPoint

What you will give you the edge:

• Experience working in an advertising agency environment
• Knowledge of recruitment advertising/marketing
• Google Analytics Certification

• Hands on experience with Power BI, Sharepoint and/or Salesforce
• Experience with campaign tracking and tagging tools (UTM, tag manager, Facebook conversion tracking, etc.)
• Bilingual English/French

What we offer:

• The opportunity to work alongside an amazing group of warm, friendly people
• Competitive compensation and benefits package
• Flexible work environment - in office, remote or a bit of both

Only those applicants selected for an interview will be contacted.Job Types: Full-time, PermanentSalary: $50,000.00-$60,000.00 per yearBenefits:

• Company pension
• Dental care
• Disability insurance
• Employee assistance program
• Extended health care
• Life insurance
• Paid time off
• Vision care

Schedule:

• Monday to Friday

Application question(s):

• Are you authorized to work in Canada?
• Do you have experience working at an advertising agency?

Experience:

• paid search & paid social advertising: 3 years (required)

Licence/Certification:

• Google AdWords Certification (required)