Job Description

Chartwell Corporate Office
7070 Derrycrest Drive, Mississauga, Ontario L5W0G5


Full-Time


Ref: 99999-99024-137736


April 07, 2023
At Chartwell, we\xe2\x80\x99re all about Making People\xe2\x80\x99s Lives Better for our residents, their families, and our employees. Join an exceptional group of diverse, caring, and passionate people who are inspired to make a difference in their own lives and are dedicated to delivering an experience that is personalized, memorable and feels like home for more than 30,000 residents across the country. Chartwell is looking for a Digital Advertising Manager (Paid Social Media) who will be responsible for the day-to-day management of digital campaigns in support of lead generation for business and recruitment marketing strategies. This may include pay-per-click, display and social advertising strategies. The ideal candidate must possess in-depth understanding of online marketing with a strong background in a variety of platforms such as Facebook Ads Manager, Google Ads, LinkedIn etc. This role requires the ability to independently manage paid campaigns across multiple platforms including keyword management, creation of campaigns, bidding strategies, creative testing, and analytics.

Key Activities

• Enjoy and have experience creating targeted digital social campaigns and seeing how those campaigns enfold than going back to continually optimize for improved results.
• Love working with data - scrutinize the results and trends from your digital campaigns and apply those learnings to the next campaign.
• Provide expertise in content development and online engagement tactics Ensure that all social content is accurate, compelling, on-brand, and posted according to social calendars.
• Develop the strategy and roadmap to expand Chartwell\xe2\x80\x99s paid social presence whether it is through new or existing channels and targeted media campaigns.
• Lead campaign architecture and setup
• Analyze PPC campaign results and adjust advertising tactics to improve/develop campaigns using campaign data to evaluate testing and performance
• Manage the day-to-day paid social media marketing activities across multiple platforms (Facebook, LinkedIn, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
• Proactively identifying new opportunities through betas or known best practices to continuously improve paid media campaign performance.
• Continually research and test the latest paid marketing practices and, keep up to date with the latest trends in digital marketing
• Identify and report on key performance indicators, and opportunities for improvement on a regular basis.
• Ensure projects are delivered on-time and to the highest possible standard.

Qualifications

Experience:

• A combination of following certifications preferred: Google Adwords Certification, Google Analytics Certification, Yahoo Ambassador, etc.
• 4-7 years of paid social media campaign management experience
• Facebook, LinkedIn Advertising experience
• Good understanding of conversion rates, CPCs, CPMs, and CPAs
• Strong knowledge of retargeting strategies and bidding strategies
• Proficiency in MS Office - especially Excel and PowerPoint
• Fundamental knowledge and experience with web analytical tools.
• Excellent communication and interpersonal skills; ability to work well individually and/or in a team.
• Demonstrated experience executing on paid social media campaigns, ran brand campaigns and performance marketing with an agency or client-side marketer.

Education:

• Post-secondary education: Marketing Degree preferred

Skills & Abilities:

• Mastery of social platforms (Facebook, Twitter, Instagram, LinkedIn, etc.)
• Experience working on cross-functional digital marketing campaigns.
• Ability to identify opportunities for areas of optimization.
• Strong attention to detail and a high level of quality
• Agency experience is an asset.
• Ability to manage multiple accounts/tasks simultaneously.
• Bilingual is an asset.
• Excellent communication skills, both written and oral, are required.
• Project management and strong organizational abilities essential
• Desire to work in a truly collaborative and fast-paced team environment with constant communication, while being self-motivated and willing to execute and perform with minimal supervision.

To apply please email your CV/resume to careers@chartwell.com

Chartwell recognizes the importance of immunization to protect our residents, staff and others from COVID-19. As such, subject to any accommodation required by applicable human rights legislation, it will be a condition of employment that all new hires have received all required doses of a COVID-19 vaccine approved by Health Canada.
Chartwell\xe2\x80\x99s commitment to diversity and inclusivity is a commitment to hire people whose skills and abilities contribute the most to the success of the organization and who reflect the communities in which we live and work.

Chartwell Retirement Residences is an equal opportunity employer and welcomes applications from a wide range of qualified candidates, including persons with disabilities. If you have questions or require assistance with the application process, please email accessibility@chartwell.com or call 1-888-663-6448.
We thank all applicants for their interest however only those selected for further consideration will be contacted.