Job Description

Essential Duties and Responsibilities

Demand Architecture & Strategy


Design the end?to?end demand framework: ICP targeting, channel mix, funnel stages, qualification rules, and sales handoff mechanics. Align campaigns to revenue targets, product priorities, and sales capacity; forecast pipeline contribution and set channel goals.

Hands?on Campaign Execution (non?negotiable)


Build and launch Google/Bing paid search campaigns targeting high?intent keywords; stand up retargeting flows. Build and launch LinkedIn Ads (sponsored content, lead gen forms, ABM plays) and manage audience expansion/suppression logic. Write and deploy email nurture sequences (awareness consideration intent) with progressive profiling and intent signals. Architect and deliver webinar funnels (registration, reminders, live engagement, post?event follow?up, on?demand repurposing). Implement event follow?up automation for sponsored/hosted events: scanned leads scoring routed to sales with SLAs. Configure lead scoring (behavioral + firmographic + buying?committee signals) that truly reflects intent; routinely recalibrate. Build ActiveCampaign automations (journeys, scoring, routing, alerts) and push campaigns live independently--no waiting on others. Funnel Operations & Debugging Own lifecycle flows that nurture qualify hand off cleanly to sales; instrument and enforce speed?to?lead. Diagnose conversion gaps (channel, offer, audience, messaging, landing experience) and run focused fix?and?ship sprints.

Measurement & ROI


Model and report pipeline contribution, CAC by channel, payback period, and cohort LTV; maintain weekly dashboards. Defend budget with ROI logic; reallocate spend based on efficiency frontiers and diminishing returns.

Systems & Collaboration


Work directly in Salesforce, ActiveCampaign, ad platforms, webinar tools, and analytics; ensure data hygiene and attribution. Run 3-5 campaigns in parallel without chaos; drive cross?functional alignment with Sales, Product, Partnerships, and Marketing.

Knowledge, Skills, and Abilities

Channel mastery: deep expertise in paid search, LinkedIn Ads, retargeting, webinar funnels; strong sense for when not to use a channel. Operator mindset: can forecast pipeline, explain month?over?month movements, and defend budget with transparent ROI math. Funnel craft: designs intent?reflective lead scoring, clean lifecycle flows, and airtight sales handoff with SLAs and routing. Analytics fluency: can explain CAC by channel without looking at a spreadsheet; comfortable with GA4 and platform analytics. Builder bias: prioritizes shipping over endless testing; defaults to hands?on execution rather than agency management. Systems competence: comfortable working natively in Salesforce, ActiveCampaign, Google Ads, LinkedIn Campaign Manager, and leading webinar platforms. Project leadership: plans, sequences, and ships multiple campaigns; excellent communication and cross?functional collaboration. Quality bar: insists on clean data, crisp offers, relevant content, and measurable outcomes.

We value executors who design and build; if you only "manage" agencies and cannot personally ship campaigns, this role is not a fit.

Education and Experience

7-10+ years in B2B demand generation for SaaS with complex buying committees and long sales cycles. Demonstrated experience building demand engines from scratch, including ABM programs, event?driven funnels, and partner co?marketing. Hands?on track record with paid search, LinkedIn Ads, email nurture, webinars, retargeting, and lead scoring. Proven ability to model pipeline contribution, CAC/payback, and to align campaigns to revenue targets and sales capacity.

Nice to have, but not required:


AI marketing automation workflow experience Bachelor's degree in marketing, Business, Communications, or equivalent experience. * Experience in solar and/or energy storage space