Data Analyst Mkg Job in Matrox Graphics

Data Analyst Mkg

Dorval, QC, CA, Canada

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Job Description

Responsibilities:

Partner with the Marketing Manager to define and track KPIs across the funnel; Analyze the end-to-end customer journey and identify conversion drop-off points; Provide channel and campaign performance reporting with recommendations; Act as the key point of contact for the marketing team's data needs, ensuring clear communication and alignment between stakeholders and data teams; Define and validate requirements for the marketing database, including overseeing testing and providing final approval prior to deployment; Build and maintain marketing dashboards using Power BI; Support attribution modeling, segmentation, and audience analysis for campaigns; Translate raw data into insights that influence budget allocation and strategy.

Qualifications

2 - 5 years in a marketing, business intelligence, or data analyst role; Experience with B2B marketing funnels, lead life cycle, or attribution modeling; Understanding of ETL and data pipelines; Experience with Microsoft Azure more specifically: Azure Synapse, Azure SQL Database and Azure Storage Account; Experience working with data using Python and SQL; Familiarity with marketing automation, paid media, or email performance metrics; Excellent written and verbal communication skills including storytelling; Ability to work collaboratively in a fast-paced, team-oriented environment; * Experience with Azure, Salesforce and Marketo is considered a major asset.

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