Job Description

What you\xe2\x80\x99ll do

The Customer Research Specialist is a key member of the Customer Research Team and will work closely with the Senior Consultant of Qualitative Research. This person will be tasked with providing consumer-based counsel to key businesses by initiating and conducting primary Qual & Quant research. In leveraging Canadian Tire\xe2\x80\x99s Consumer Research Panel, the Specialist will help bring the voice of the consumer to business decisions across the Canadian Tire family of companies. The Consumer Research Specialist will also oversee various activities that initiate and support the engagement of our panel.

Qual - The Specialist will work closely with the Senior Consultant Qualitative Research to execute a wide range of Qual research projects to help a variety of teams within Canadian Tire and cross banner. This person will be involved in all stages of Qual research, including recruiting targeted panelists, developing discussion and activity guides, assisting with the organization and moderation of online and in-person discussion groups, summarizing results & developing reports on these findings in PowerPoint to help the business better connect with its consumers. The Specialist will also assist with ongoing relationship management and engagement of our Panel.

Quant - The Specialist will also work closely with the AVP Customer Research and other team members to execute a wide range of Quant studies. This includes turning briefing documents into surveys, scripting surveys using our online platform (Sparq), analyzing results & developing short PowerPoint reports and ensuring the research projects provide clear recommendations to guide the business.

Assisting with the research request intake process including briefing meetings with stakeholders to better understand the requirements and provide guidance on what is needed

Assisting in the development of questionnaires, discussion and activity guides that will answer these research objectives

Conducting end-to-end, in-house research Quant & Qual projects including; recruitment of panel members, survey writing, survey scripting, online and in-person field work, data processing, synthesizing of findings, report preparation and co-presenting of results

Identifying & integrating sources of information

Participating in presentations of findings and facilitating discussions of actionable recommendations

Assessing current methodologies with intent to evolve methodologies when necessary to provide a better consumer focus

Networking with industry contacts & attend educational conferences/seminars to identify appropriate research techniques

What you bring

2+ years of work experience within a consumer market research environment

Hands on experience with Qual and Quant research methodologies

Proven track record of success and achievement in a market research environment

Demonstrated ability to take on responsibility and accountability for delivery of team and client services

Ability to adapt quickly to changing priorities, manage time, multi task and meet tight deadlines

Aptitude for collaboration and developing strong relationships

Excellent verbal communication and writing skills in order to execute initiatives, present result decks and complete consulting reports

Demonstrated project management, research and analytical skills

Strong organizational skills

Ability to synthesize findings, develop recommendations and communicate results to clients and internal teams

Experience fielding online Qual using a browser-based platform (i.e, Recollective) is also an asset

Research Analyst certification or research project management experience are additional assets

A related post-secondary degree (business, marketing, retail advertising, communications or social & behavioral sciences) or related field experience in marketing research

Proficient with Microsoft Office, Outlook and survey programming platforms (e.g. Alida Sparq)

Primarily based in the Canadian Tire Corporate Office with some travel required for Qual fieldwork. Can include longer hours and/or non-traditional hours based on in-field research requirements.

Hybrid

At Canadian Tire we value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

#LI-RM1

About Us

Canadian Tire Corporation, Limited (\xe2\x80\x9cCTC\xe2\x80\x9d) is one of Canada\xe2\x80\x99s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there\'s a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

Canadian Tire