Job Description

Job Title:

Customer Relations Manager

Company:

Rack Attack

Location:

Vancouver, BC (Open to other provinces)

Must-Have Experience:

Before applying, candidates must have:

Minimum 5 years of hands-on retail CRM experience, including loyalty program design and customer engagement initiatives. Proven ability to analyze POS, sales quotes, and other datasets to generate actionable insights. Track record of creating customer segmentation and retention strategies. Experience with CRM platforms or implementing CRM processes from scratch, including automated communications. Strong project management, communication, and collaboration skills in a retail environment. Experience in retail, preferably in outdoor gear, automotive accessories, or similar consumer products.

About Rack Attack:

Rack Attack is the go-to destination for outdoor racks and adventure gear. Our customers trust us to equip them for their adventures, and we are seeking a

hands-on, strategic Customer Relations Manager

to drive loyalty, repeat business, and measurable growth.

Role Overview:

You will take full ownership of Rack Attack's customer relationship strategy, including:

Analyzing sales and POS data for trends, opportunities, and high-value customers. Building CRM programs that improve retention, loyalty, and lifetime value. Automating customer communications (email, SMS, or other channels) to drive engagement. Collaborating with sales, operations, and leadership to align strategies with business goals. Reporting on customer insights, trends, and program performance to guide decisions.

Key Responsibilities:

Analyze buying patterns, seasonal trends, and repeat purchase opportunities. Segment customers and develop targeted engagement strategies. Design and execute post-sale campaigns and loyalty programs. Track KPIs and metrics such as retention, repeat purchase rates, and basket size. Test, measure, and optimize programs for maximum ROI. Provide actionable insights to leadership for ongoing improvement.

Why Rack Attack:

Lead CRM and loyalty initiatives from the ground up. Directly impact customer retention, engagement, and revenue growth. Join a passionate, innovative team in a growing retail business. Vancouver-based role, flexible for candidates across Canada.

How to Apply:

Only candidates with proven retail CRM experience and hands-on results will be considered. If you meet the requirements and are ready to own CRM strategy and execution,

apply today

.

Job Type: Full-time

Pay: $80,000.00-$95,000.00 per year

Benefits:

Dental care Extended health care Paid time off RRSP match Work from home
Work Location: In person