Job Description

WHO ARE WE? DEPT\xc2\xae is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 3,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture. DEPT\xc2\xae is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified. www.deptagency.com You will be embedded into Opendoor\'s marketing team. Founded in 2014, Opendoor\'s mission is to empower everyone with the freedom to move. They believe the traditional real estate process is broken and their goal is simple: build a digital, end-to-end customer experience that makes buying and selling a home simple, certain and fast. We\'re seeking a dynamic CRM Marketing Manager to join Opendoor\'s Growth team and take their customer experience to the next level. As CRM Marketing Manager, you will help develop the strategy and build and manage their customer nurturing and re-engagement experience across email, push, and SMS. This person should be able to develop an experience that delivers relevant content and delights their customers while at the same time driving conversion and revenue for the business. DAY TO DAY

• Build and manage sophisticated nurture programs for leads and customers in various segments and stages of the funnel
• Set up effective promotional, transactional, lifecycle, and triggered campaigns that drive growth, retention, and winback
• Collaborate on content strategy and drive the content creation process, working cross-functionally with copywriters and the design team to move projects forward
• Regularly report on key lifecycle marketing KPIs and campaign performance, making recommendations on how to continuously build upon the program
• Establish rigorous AB testing processes to test creative design, content, email cadence, and timing to constantly improve performance
• Partner with their Customer Experience and Product Marketing teams to uncover customer insights and develop more tailored experiences for our customers based on these insights

• 2-5 years experience in lifecycle email marketing or CRM, preferably in a startup context.
• Previous experience with marketing automation software i.e. Iterable
• Self-driven and motivated to work in a fast-paced, dynamic environment
• Knack for writing or collaborating on great copy; subject lines are your jam
• Strong analytical ability, with a test and learn mentality.
• Intense curiosity about data and the insights it holds about our customers
• Comfortable editing HTML.

• Possibilities to do what you do best and to develop your skills further with training, development and certifications
• Flexible working: you have the choice to work from our office or remotely, and we have core working hours where you can choose your start and finish times to suit you
• 15 days paid holiday exclusive of public holidays
• Buddy Program: You will be paired with a \'Buddy\' to help you through your first weeks\' at DEPT\xc2\xae
• Annual social budget which is used for team events (think virtual escape rooms or a gaming competitions), as well as away-days, and meals out
• Free refreshments provided in the office all week, as well as drinks at 4pm on a Friday.
• We celebrate successes by rewarding teams when big projects go-live and honouring the year\'s top achievements at our annual awards ceremony
• Annual trip to the DEPT\xc2\xae Festival in the Netherlands: a chance to meet other people in DEPT\xc2\xae, see great talks from industry leaders, and have an all-expenses-paid weekend of fun!
• Good company: DEPT\xc2\xae is dedicated to becoming the best digital agency in and for the world. We are committed to becoming B Corp Certified. Find out more in our Impact Report