Job Description

Description :
About this opportunity
At Meridian, we're committed to helping our Members grow and thrive--and we do that by telling our story in ways that inspire confidence and build trust. We're looking for a high-energy, self-starter who thrives in a fast-paced, highly matrixed environment and can confidently work independently with minimal guidance to move projects forward and meet tight deadlines.
This role is perfect for someone who brings agency experience--a background that fosters agility, creativity, and the ability to juggle multiple priorities under pressure. You'll lead executive thought leadership content development for LinkedIn and manage social strategies through Sprout Social, while providing daily communications counsel to senior leaders and cross-functional teams.
We also need someone with a strong understanding of AI and AI-enabled tools, who knows how to leverage AI to optimize productivity responsibly--balancing innovation with awareness of risks and limitations.
What You'll Do
Develop Executive Thought Leadership:

• Create compelling content strategies for Meridian's executives on LinkedIn, positioning them as industry thought leaders and amplifying our brand voice.
• Create PR campaigns, liaise with agency, work with business, develop and maintain ongoing always-on calendar of opportunities, and look for new awareness opportunities.
• Lead speaking engagements and stakeholder outreach to amplify external communications campaigns, manage reputation and coordinate issue responses, while overseeing the awards calendar and supporting application submissions.

Drive Projects:

• Own communications initiatives end-to-end--planning, execution, and delivery--while meeting deadlines in a dynamic, demanding environment.

Provide Strategic Counsel:

• Engage daily with executives and team leads, offering proactive communications advice and ensuring alignment with Meridian's strategic priorities.

Shape Media & Social Presence:

• Monitor trends, identify opportunities, and craft strategies that increase visibility across media and social channels. Manage media interactions and develop briefing materials for executive spokespeople.
• Create and publish a variety of content assets, including infographics, social media posts, videos, web articles, and news releases.
• Develop content and assets, including light graphic design work to support infographics, social posts, videos, and other communications materials.

Leverage AI Responsibly:

• Use AI-enabled tools to streamline workflows and enhance productivity, while applying sound judgment to mitigate risks and ensure ethical, responsible use.

Collaborate Across the Organization:

• Work closely with internal stakeholders--including Brand, Marketing, Government Relations, Retail, Business Banking, Wealth, and ESG/Social Impact--in a highly matrixed environment to support external communications initiatives and inform internal communications channels and programs as required.

Measure Impact:

• Track media and social coverage to identify trends, analyze performance metrics, and provide insights that inform future strategies.

What You Bring

• Agency experience highly preferred--you know how to thrive under pressure and deliver exceptional results.
• Proven ability to work independently and confidently in a fast-paced, complex environment.
• Expertise in executive thought leadership content development across many channels: website, social, and media.
• Strong interpersonal skills with the ability to engage daily with executives and provide strategic communications advice.
• Exceptional writing and editing skills, with a knack for crafting clear, impactful messaging.
• Strong understanding of AI and AI-enabled tools, including how to leverage them for productivity while managing risks responsibly.
• Familiarity with media monitoring and social analytics/employee digital advocacy tools (Cision, Sprout Social, Meltwater, Talkwalker).
• Bonus: Knowledge of financial services and SEO best practices.

Why Meridian?

• A collaborative, inclusive environment that values creativity and innovation.
• Hybrid work model with purposeful in-office collaboration.
• Opportunities to work with industry leaders and make a real impact.
• A culture that celebrates success and invests in your growth.

This role represents an existing vacancy. Internal candidates are being considered as part of our standard process.
Salary Range: CAD $75,000 to $80,000 annually.
Compensation for this role is based on a combination of skills, experience, and internal equity. Candidates with stronger alignment to the role's requirements may be placed higher within the range. Your recruiter will share more information about our total rewards package during the hiring process.
Office Location: 3330 Bloor Street West, Toronto OR, 75 Corporate Park Drive, St. Catharines.
Meridian has a remote work policy that allows flexibility for employees to work remotely but also requires regular time in the office for purposeful meetings to collaborate, innovate and build effective relationships with your team, your colleagues and your leader which is very important to us.
What's in it for you?

• We have an inclusive and collaborative working environment that encourages creativity, curiosity, and celebrates success
• We provide you with the tools and technology needed to delight your candidates and clients
• You'll get to work with and learn from diverse industry leaders
• Hybrid work arrangements with in-person office time to collaborate, innovate and build relationships with your colleagues
• This isn't your typical "corporate" job. We work hard and we have fun!

Build the Future of Banking with Us
At Meridian, we're not just adapting to the future--we're shaping it. We see talent as a catalyst for sustainable growth, community impact, and future-readiness. As the financial landscape evolves, we're looking for team members who bring:

• Embedding & leveraging technology - Confidence and willingness to learn and integrate AI and emerging technologies into new ways of working. Experience with low/no code tools like the Microsoft Power Platform and generative AI productivity tools like Microsoft Copilot is considered an asset
• Critical Thinking - The ability to analyze, evaluate and interpret information from various sources and apply logic and problem solving to make decisions.
• Data Driven- Leverage data and insights to identify, prioritize and improve member experience and business efficiency.
• Curiosity & Flexibility - Comfortable navigating and embracing change and uncertainty, ask more questions, explore more options. Continuously learn and grow.

Who we are:
Meridian is Ontario's largest credit union, and second largest in Canada, helping to grow the lives of our more than 380,000 Members. Meridian has more than 80 years of banking history and is 100% owned by its members. With 87 retail branches and 15 Business Banking Centers across Ontario and $ 32B in assets under management, Meridian offers a full range of financial products and services to its retail, business banking and wealth members. With over 2200 employees and corporate offices located in Toronto and St. Catharines, Meridian has a track record of creating and delivering innovative new offerings and is committed to investing in the communities that we serve. Our plan is to build on our momentum as we deliver on our purpose - helping our members achieve their best life.
Find our story here:
Experience the Difference!
Meridian committed to promoting an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to employing a workforce that reflects the diversity of our communities and Members in which we live and serve.
Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, or disability.
Please note that due to the volume of applications, only those under consideration will be contacted for an interview.
Thank you for your interest in Meridian Credit Union.
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Skills Required