Job Description

Company: Marks Design, North America (NA)

Role: Copywriter - Marketing Communications

Reports to: Creative Director

Location: Toronto

This position calls for a highly collaborative team member with a creative spark, sophisticated writing abilities, strong communication skills, passion, and self-motivation. You will be tasked with thoughtful problem-solving, that leads into high-caliber campaign concepts and executions, informed by a strategic framework and narrative.

On any given day you might

Work with your creative team partners to develop overarching campaign ideas and narratives Craft innovative insights and idea statements to connect the "why" of concepts to a strategic framework Create individual executions within an existing campaign - everything from OLV scripts to social content, retail communications and more. Actively participate in brainstorming sessions and internal reviews Work with our strategy team to define and hone a brand's tone of voice across multiple touchpoints, including packaging and brand design Shape and craft compelling presentation narratives to support and sell through creative concepts Keep up to date with the latest trends and innovations - exploring ways to leverage AI tools to advance our work.

The ideal person

Lives and breathes omni-channel marketing & advertising communications - gets excited to talk shop and always learn Is innately curious, has an insight into human behavior, and an instinct for popular culture Takes a consumer-first approach to today's ever complex path to purchase Is able to work across different groups, disciplines and projects to push work forward Is embedded in the digital ecosystem, with an intuitive understanding of all its forms. Loves digging into problems and seeing beyond the "ask" Can condense complex ideas down to efficient and effective copy, tailoring it for different contexts Has an excitement for their discipline that is contagious - with compelling storytelling skills that captivate clients and internal partners alike Is fascinated by the difference between digital and physical experiences - seeking out ways to combine the two worlds Has experience with 360 shopper and trade marketing programs across a wide range of clients (including CPG, food/beverage, wine/spirits, electronics and toys)

You Bring

Degree or diploma in Advertising Copywriting program, or related field 4+ years of experience in marketing communications Well-rounded portfolio showcasing excellent understanding of campaign development in different communication spaces, mediums and approaches A deep understanding of grammar, syntax and ways to create and leverage tone of voice A roll-up-your-sleeves-and-get-it-done attitude
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Experience

RequiredA deep understanding of grammar, syntax and ways to create and leverage tone of voice Well-rounded portfolio showcasing excellent understanding of campaign development in different communication spaces, mediums and approaches 4 year(s): Years of experience in marketing communications
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Education

RequiredBachelors or better

Preferred* Associates or better