lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
about this team
We're looking for Copywriter to help us craft enjoyable and informative product education that sets the bar for the industry. You understand the power of connecting with people and educating through words, in print and the digital space. You'll bring enthusiasm and experience and still be open to learning and growing personally and professionally. We're all about relationships and connecting - so you'll be working with everyone from legal and compliance to merchants and designers to brand and visual merchandising. You're a writer, a detective, a creative, an interviewer, and a problem solver.
a day in the life
Your words, on our website and on our packaging, will help to educate and inspire our guests. We create the Product Education materials (Why We Made This) and name all products
Write clear, persuasive, and original copy within a defined brand tone of voice for our seasonal Why We Made This product descriptions and other special projects
Work in close-knit partnerships with design and merchants, while checking in with our friends in compliance and legal
Be a subject matter expert for all things product to partners across the business
Embrace feedback and direction from a Managing Editor and your peers
Clearly articulate and present ideas to generate excitement
Work in a fast-paced, high-volume environment on several calendar tracks at once
Proofread copy to check spelling and grammar and work with a style guide
Keep up to date with popular culture and trends, specifically focusing on athletic and lifestyle apparel
Schedule working sessions with cross-functional partners and meticulously follow up in emails and meetings about specific details and project nuances
Consider the guest's journey, whether they're in store or online
qualifications
3+ years of professional copywriting experience
A folio of work that demonstrates experience in product education
A writing degree or diploma is required
Experience working on multiple projects simultaneously and effectively juggle diverse writing demands
A self-starter able to follow up to acquire precise information and then to utilize sound judgment when responding to nuanced project needs
Demonstration of being able to write in a brand's voiceo Clear communication skills and a meticulous eye for detail
Experience and confidence working with content management systems, databases, and spreadsheets to store, review, organize, and deliver written information
A positive, can-do approach to creative problem solving
Experience in proofing dielines is an asset
Advanced knowledge of writing, grammar, punctuation, and SEO best practices
A passion for product
who you are
You love to take initiative and work well within a team
You're a strategic problem solver who's self-motivated, productive, and efficient
You're passionate about communication and technology and stay on top of current trends
You have sharp attention to detail and are a champion of consistency
You understand how to write for a general vs specific audience and how to calibrate tone,details, and syntax to nuance desired messaging
You thrive in a fast-paced environment
You understand the value of exercise in living your best life, practice self-awareness, and possess a desire for constant self-improvement
You have a positive attitude, egoless nature, and entrepreneurial spirit
You're technically savvy and can work in systems like Flex PLM, Excel, and other content management systems
must haves
Acknowledge the presence of choice in every moment and take personal responsibility for your life.
Possess an entrepreneurial spirit and continuously innovate to achieve great results.
Communicate with honesty and kindness and create the space for others to do the same.
Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
Foster connection by putting people first and building trusting relationships.
Integrate fun and joy as a way of being and working, aka doesn't take yourself too seriously.
Additional Notes
Authorization to work in Canada is required for this role.
Compensation and Benefits Package
lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from
$66,000-$86,600
an
nually
; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.
At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:Extended health and dental benefits, and mental health plans
Paid time off
Savings and retirement plan matching
Generous employee discount
Fitness & yoga classes
Parenthood top-up
Extensive catalog of development course offerings
People networks, mentorship programs, and leadership series (to name a few)*
Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.
workplace arrangement
In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.
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