Job Description

Publicis Canada is part of Publicis Groupe SA, one of the world\'s leading communications groups with over 78,000 employees globally.

As a full-service agency, Publicis is more than the sum of its parts. We continue to evolve and invest in our specialized services to ensure they are industry-leading in their respective fields, and connected to each other in a manner that amplifies expertise

Copywriter-Digital/CRM

The successful candidate will work across multiple 1:1 channels to create best-in-class marketing solutions. These channels include eCRM, Direct Mail and some social and print.

Roles and Responsibilities

A Copywriter has many duties and responsibilities. Below are the core responsibilities carried out in any given week.

Concept Development

Works in partnership with an Art Director to develop creative concepts for marketing materials and marketing campaigns. They have a keen understanding of all the channels in the 1:1 marketing space. They understand the power of data intelligence to help them achieve the communication challenge. They are required to make conceptual and strategic decisions across a wide variety of clients and industries. And, they have the ability to create and sell their work.

Copywriter Skills

Copywriters should be creative individuals with fantastic interpersonal skills. They must be reliable employees and enjoy challenging and fast-paced work. Being extremely motivated and having strong leadership skills are important.

Core Skills

Knowledgeable of Direct Marketing and CRM creative and strategy. Strong understanding of best practices across customer-centric communications, strategy, design and digital response channels. Strong knowledge of social media platforms and trends as they pertain to 1:1 marketing communication is a strong plus.

• Knowledge of Direct Mail best practices and production expertise
• Strong writing, spelling and grammar skills
• Strong conceptual and articulate presenter
• Highly proficient computer skills, especially with Microsoft Word
• 4+ years of integrated marketing experience
• Degree in Advertising, English, Fine Arts, or related field

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources at 416-925-7733 or by email at inquiries@publicisna.com

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