Publicis Canada is part of Publicis Groupe SA, one of the world\'s leading communications groups with over 78,000 employees globally.
As a full-service agency, Publicis is more than the sum of its parts. We continue to evolve and invest in our specialized services to ensure they are industry-leading in their respective fields, and connected to each other in a manner that amplifies expertise
Art Director -Digital/CRM
The successful candidate will work across multiple 1:1 channels to create best-in-class marketing solutions. These channels include eCRM, Direct Mail and some social and print.
Roles and Responsibilities
An Art Director has many duties and responsibilities. Below are the core responsibilities carried out in any given week.
Concept Development
Works in partnership with a copywriter to develop creative concepts for marketing materials and marketing campaigns. They have a keen understanding of all the channels in the 1:1 marketing space. They understand the power of data intelligence to help them achieve the communication challenge. They are required to make conceptual and stylistic decisions across a wide variety of clients and industries. And, they have the ability to create and sell their work.
Art Director Skills
Art Directors should be creative individuals with fantastic interpersonal skills. They must be reliable employees and enjoy challenging and fast-paced work. Being extremely motivated and having strong leadership skills are important.
Core Skills
Knowledgeable of Direct Marketing and CRM creative and strategy. Strong understanding of best practices across design, and customer-centric communications, user-centered experience design, and digital design. Strong knowledge of social media platforms and trends as they pertain to 1:1 marketing communication is a strong plus.
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