Job Description

Position Title: Coordinator, Digital Content
Department: Revenue & Marketing Operations
Direct Manager: Deputy Editor, Content
Date: February 23, 2023 Position Summary:
At the CFL we have deep Canadian roots, a proud legacy spanning more than 100 years and we are driven, resilient and play to win. So, it\xe2\x80\x99s an incredibly exciting time to be part of the Canadian Football League as we build off of a successful return to the field in 2021 and the pursuit of a bold vision that will pave the way to success. We are growing the game of football, forging strategic alliances and reimagining the future powered by data, digital and technology. We support our nine member clubs with a relentless focus on revenue growth and long-term success. Reporting to the Deputy Editor, Content, the incumbent will be focused on content production, website administration, reporting, publishing and story development for the CFL website and various other CFL digital channels. Key Accountabilities:

• Writing, editing and publishing written content to CFL.ca under the guidance of the Deputy Editor, Content
• Maintaining and managing internal photo archives to create efficiencies for league office staff and content efforts for member clubs
• Act as day-to-day lead for external photography partners and freelancers, providing shot lists and working with photographers for various live CFL events (CFL Combine, Playoffs, Grey Cup, etc.) to ensure key images are captured and received for web and editorial usage
• Supporting content strategy and relevant league-wide storylines with the Deputy Editor, Content and Managing Editor & Senior Writer with a focus on developing content that supports revenue driving initiatives, marketable fan acquisition and provides brand value to the CFL
• Support Deputy Editor, Content and Managing Editor & Senior Writer on any content-related tasks
• Work as editorial lead on regular season game nights, writing recaps and post-game content as well as oversight of CFL.ca
• Regularly measure and report on the success of content initiatives in order to identify efficiencies and best practices to inform future content decisions
• Work closely with Coordinator, Digital Marketing to ensure clear delivery of, and quality assurance, on all digital ads trafficked to CFL.ca
• Work with department manager and cross-functionally to ensure that content on CFL.ca is accurate and up to date for various lines of business,. including but not limited to: contesting, partnership programs, and marketing initiatives.
• Work with 3rd party CFL suppliers and vendors
• Provide administrative support to content and marketing colleagues
• Other duties as required

Qualifications:

• Post-secondary degree / diploma in journalism, communications, media or other related discipline
• Strong written and verbal communication skills with exceptional attention to detail and news judgement
• A self-starter who takes initiative and works effectively both independently and as part of a team
• Effective time manager with the ability to meet tight deadlines in a fast-paced environment
• Excellent interpersonal skills - skillful at building and fostering internal and external relationships
• Proficient using a content management system (CMS) and/or HTML
• Experience writing for an online publication considered an asset
• Entry level experience working in a content role considered an an asset
• Entry level experience working with digital platforms such a Google Analytics, project management tools, or other considered an asset.
• Working knowledge of Adobe Creative Cloud (Photoshop), Mailchimp, WordPress, Chartbeat, and Google Analytics considered an asset.

Key Relationships:

• League staff (Office and Club)

Other Considerations:

• Ability and willingness to work evenings, weekends and holidays as required
• May be required to travel

Location:

• CFL League Office is in Toronto. Due to COVID-19 Health & Safety protocols, employees are working remotely

Contact:
If interested, please submit resume to kcostabile@cfl.ca. We thank all applicants for their interest, however, only those selected for an interview will be contacted We are working to create a more diverse and inclusive work environment and welcome applications from traditionally underrepresented groups such as women, visible minorities, Indigenous peoples, people living with disabilities and people identifying as LGBTQ2S+.