Job Description

The Product Marketing Coordinator is a key support role in our product-driven organization. The incumbent will support market assessments, competitive intelligence reporting as well as analyze and recommend improvements for new product growth. This person must have a strong understanding of product economics, as well as an ability to analyze different product-related data sets to reach conclusions that contribute to growth. This position requires close collaboration with the Marketing/Product colleagues around the world, Sales, Operations and Finance.

ROLE AND RESPONSIBILITIES

Working with cross-functional teams: Assisting in cross-functional coordination for major product releases Conduct thorough research to identify market trends and determine potential opportunities Monitor competitors, identify strengths and weaknesses to inform product development strategies. Track and analyze new product data, identifying areas for improvement or growth opportunities and to create and share these insights monthly within the first 90 days of a new product launch Create and maintain product spec sheets, as well as product master data Share product assets (copy, features, enhanced content + specs) to Sales teams based on retailer-specific requirements (online and/or Brick & mortar) Tracking and organizing user feedback/reviews on top ecommerce platforms (Amazon, Walmart, Target) Lead the product creation process by submitting item request forms through our project management system as well as any new item pricing approval submission forms Support Product Managers with new item follow ups and packaging artwork approvals Coordinate with departments (Sales, Operations and CSR) to ship new product or packaging samples globally Create Purchase Orders for all Product team invoices and track expenses in budget tracker Contribute to sales line review presentations for sales pitches Add new products to the Bazaar Voice catalogue upon launch Review customer questions through Bazaar Voice application to help answer and uncover product issues Help with review programs by working with Stellar / Wholescale programs for product review seeding

REQUIREMENTS

Bachelor of Commerce or Administration, Product or Brand Management (or in progress) 1-2 years' experience in product marketing or product management Results focused and an analytical thinker with a background in data analysis Excellent understanding of the full marketing mix (product, price, promotional, place) Strong analytical skills and data-driven thinking, background in Finance or Pricing a strong asset Up to date with latest trends and product management / product launch best practices Performance-driven individual with an ease of working with data and metrics and BI models Excellent communications skills with an ability to translate data into actionable insights Experience with MS PowerPoint, Excel and Word a must Experience with product master data, item initiations and maintenance, considered a bonus * Knowledge of French and English required as this role collaborates with internal and external stakeholders across the world.