Job Description

For 100 years, Nedco has been a cornerstone in the electrical industry. With branches across Canada, Nedco is pleased to offer one stop shopping for a wide range of quality products such as communications, wire and cable, distribution, lighting, data, home integration and security. We are currently seeking a highly motivated Digital Content Marketing Specialist to join our National Marketing team. You will be responsible for developing a strong content marketing strategy, creating, and publishing content such as email, social, articles, sales collateral on various digital and social media platform, oversee and analyze the performance of the content.
Key Responsibilities & Accountabilities

• Develop a content marketing strategic plan in line with the company\xe2\x80\x99s mission & objectives, sales strategy and identity.

• Collaborate with category managers, sales manager, suppliers and the broader marketing team to write and edit impactful and engaging content (email, articles, blogs, social media, newsletter, sales material, etc, tailored to each specific customer persona.

• Optimize content on our transactional website and microsites to generate leads and drive conversion.

• Monitor content, provide effective benchmark measuring, and identify optimization opportunities to drive conversion. Provide feedback feedback, reports and insights to relevant departments.

• Build a strategic content calendar that prioritizes topics that support lead generation objectives.

• Manage the company\xe2\x80\x99s social accounts, set up and define the metrics to measure the success of content campaigns.

• Generate innovative ideas for content and lead generation workflow.

• Research, review and analyze competitive content initiatives and provide suggestions for content improvement & opportunities to attract & engage customers.

• Understanding the complex business issues related to multiple product categories & suppliers.

What we are looking for

• Bachelor\xe2\x80\x99s degree in communication, journalism, marketing, or a relevant experience in public relations, communications, content strategy and/or content production

• 5+ years of experience in content marketing

• Excellent communication skills.

• Great knowledge of digital media trends and platforms (website, blog, social media, email)

• Excellent English and French written and oral skills (asset).

• Develops and use KPI to measure the success of marketing and communication programs.

• Be results-oriented, resourceful, responsible and autonomous.

• A high attention to detail and a collaborative working style.

Employee Value Proposition Joining Nedco means choosing a company that listens to its employees. Nedco accelerates progress, all the while respecting its people, their culture and diversity. We can offer people a remarkable range of career opportunities \xe2\x80\x93 whether that\xe2\x80\x99s moving up in a particular area of expertise or switching to something completely new. If you\xe2\x80\x99re motivated, we\xe2\x80\x99ll help you find the career path that suits you. Nedco provides a stable and safe work environment along with a competitive salary with excellent benefits and pension packages. Nedco is an equal opportunity employer firmly committed to the Canadian marketplace. We encourage everyone to apply.
How to Apply: If this is the right position for you, click apply. If you require any accommodation in the application process, please contact us with the \xe2\x80\x9cNeed Help\xe2\x80\x9d button in Fitzii. We thank all candidates for their interest. However, only those candidates selected for interviews will be contacted. Please visit www.nedco.ca for other career opportunities.