Job Description

About Us

Established in 1981, Pace Law Firm has dedicated itself to achieving positive changes in clients' lives by representing them effectively in navigating the legal process, while also redefining the client experience. Today, Pace Law remains dedicated to upholding its signature "client-first" brand. With 160 legal professionals in three offices, our firm serves its clients in over 38 languages.

About the Role

Our firm is seeking a creative and detail-oriented Content Marketing Specialist to enhance our digital presence. The ideal candidate will be a skilled storyteller and strategist, responsible for creating compelling written and video content that translates complex legal topics into accessible information for our clients. You will play a key role in establishing our Lawyers as thought leaders and driving client acquisition through high-quality, engaging content.

Key Responsibilities:

Develop and execute a comprehensive content strategy that aligns with the firm's practice areas and marketing objectives. Write, edit, and optimize various forms of legal content, including in-depth blog posts, website articles, practice area pages, and case studies. Manage the end-to-end video production process, from conceptualizing and scripting to filming, editing, and publishing professional videos such as Lawyer introductions, legal explainer videos, and client testimonials. Conduct SEO keyword research and implement on-page optimization to improve organic search rankings and drive website traffic. Manage the firm's editorial calendar and distribute content across our website, professional social media channels like LinkedIn, and email newsletters. Analyze content performance using tools like Google Analytics, tracking key metrics and preparing regular reports to demonstrate ROI. Collaborate closely with attorneys to ensure all content is legally accurate, authoritative, and compelling for our target audience.

Qualifications & Skills:

Bachelor's degree in Marketing, Journalism, Communications, or a related field. Proven experience in content marketing, with a portfolio showcasing strong writing and video projects. Experience in the legal industry is a significant plus. Exceptional writing, editing, and proofreading skills with the ability to simplify complex information. Proficiency in video production and editing software (e.g., Adobe Premiere Pro, Final Cut Pro). Experience with Content Management Systems (e.g., WordPress) and Google Analytics. Excellent project management and communication skills, with the ability to manage multiple deadlines in a fast-paced environment. Meticulous attention to detail and a strong commitment to accuracy.

Benefits:

Extended healthcare and Dental coverage Health spending account On-site free parking
You can find more about our benefits on our website.Pace Law firm is an equal opportunity employer and encourages applications from all qualified candidates. If you require any accommodation during the application process, please contact HR at Hr@pacelawfirm.com.

Job Type: Full-time

Benefits:

Dental care Disability insurance Employee assistance program Extended health care Flexible schedule Life insurance On-site gym On-site parking Paid time off Vision care Work from home
Application question(s):

Desired Salary Range?
Work Location: Hybrid remote in Etobicoke, ON M9C 5K8